We are seeking a dynamic and motivated Senior Sales Executive to join our growing team at Easyfairs. You will play a crucial role in driving the success of the Antwerp XL (AXL) event, an annual exhibition launched in 2019 that brings together an international audience to network, learn, and excel in the breakbulk and project cargo sector.
As a key player in our sales team, your ability to communicate effectively and build lasting relationships within our community will be essential. The ideal candidate is someone who thrives on face-to-face and phone-based sales, exhibits adaptability, and demonstrates resilience. You’ll have a hands-on approach, a big-picture mindset, and a passion for delivering the best possible outcomes.
Join us in shaping the future of AXL, a leading event in the industry, and be part of an energetic, collaborative team that is committed to growth and success.
Key Responsibilities include:
1. Event Sponsorship & Exhibitor Sales:
o Drive sales of exhibition space, sponsorship packages, and event-related services to meet revenue targets.
o Cultivate relationships with potential sponsors and exhibitors to secure their participation in events.
2. Client Relationship Management:
o Maintain strong relationships with clients, understanding their needs and ensuring a smooth process from initial contact to post-event follow-up.
o Develop and manage long-term partnerships to enhance repeat business.
3. Lead Generation & Prospecting:
o Identify and qualify new business leads, targeting companies that align with the event’s audience and objectives.
o Use various channels, including cold calling, networking events, and industry research, to build a robust sales pipeline.
4. Negotiation & Contract Management:
o Lead the negotiation of contracts with sponsors, exhibitors, and clients, ensuring agreements are mutually beneficial.
o Manage the entire sales cycle, from prospecting to closing and contract delivery.
5. Collaboration with Event Teams:
o Work closely with event management, marketing, and operations teams to ensure client needs are met and aligned with event logistics and branding strategies.
o Provide input to shape the event format, sponsorship packages, and exhibitor experiences based on client feedback.
6. Market & Competitor Analysis:
o Stay updated on industry trends, competitor offerings, and market demands to better position the event within the market.
o Adjust sales approaches based on evolving market conditions and client needs.
7. Sales Target Achievement and Activity KPI’s:
o Consistently achieve or exceed sales targets for event sponsorships, exhibit space, and registrations.
o Exceed daily call and activity rates.
8. Event Representation & Networking:
o Represent the company and events at industry conferences, exhibitions, and client meetings.
o Actively network to expand professional contacts and explore new business opportunities for future events.
9. Sales Reporting & Forecasting:
o Regularly track sales performance, generate reports, and present forecasts to management.
o Use CRM systems (Salesforce) to manage client data, sales progress, and event pipelines.
10. Post-Event Analysis & Client Feedback:
o Gather feedback from clients post-event to improve future offerings and build stronger relationships.
o Collaborate with the events team to implement enhancements based on insights gained from participants and sponsors.
Skills, experience and attributes required are:
* Minimum of 1 year's successful outbound B2B telesales & face-to-face or similar sales experience.
* Fluent Dutch or Flemish speaker a high advantage.
* High standards of communication.
* Good organisational skills.
* Ability to hit deadlines.
* Can work under pressure and prioritise tasks.
* Microsoft Office proficient.
Who are we?
Easyfairs is a pan-European event company. We organise and host more than 200 events in 14 countries and manage eight venues in Belgium, the Netherlands, and Sweden. Our passion is to bring business communities together. We strive to “easify” the life of our customers and increase the return on their investment through all-in formulas, advanced technology, and a customer-centric approach. The Easyfairs Group employs 750 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year” in 2018 and Deloitte has named us a “Best Managed Company” five years running (2019-23). The company is ranked 11th in the list of the world’s leading exhibition companies.
Benefits:
* Birthday day off.
* Flexible working as well as hybrid working.
* Enhanced family pay (maternity & paternity).
* Cycle to work scheme.
* Interest-free travel loans.
* Free online academy to focus on professional development and upskilling.
* Specialist external performance coach services available to all employees.
* Employee assistance programme.
* 24/7 access to our virtual GP service.
* Long service awards.
* Pension as well as offering salary sacrifice.
* Life cover.
* Group income protection.
* Fully stocked beer & wine fridge in the office.
* Regular company socials organised throughout the year.
We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about fostering a diverse, equitable, and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.
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