Sales Executive – Midlands & North
Location: Coventry CV5 (Primarily Field-Based)
Salary: £45,000 – £55,000 per year + Car Allowance
Start Date: April 2025
About the Role:
Haldiram’s UK is looking for a Sales Executive to drive growth and expand our presence in the Midlands and North region. This is a market-facing role, requiring a hands-on professional who can develop strong relationships with distributors. The primary focus will be on increasing sales, expanding distribution, and ensuring strong brand visibility across all categories.
Key Responsibilities:
• Develop and maintain relationships with distributors to drive brand visibility and product range retention
• Identify and convert new sales opportunities, growing our presence in the Ethnic and World Foods category
• Increase sales by expanding product distribution and ensuring strong positioning within key retail and wholesale accounts
• Build and maintain a strong distributor network to drive B2B & B2C growth
• Provide market insights and competitor analysis to shape strategy
• Ensure product placement and promotion to maximize retailer ROI
• Travel across the Midlands & North to visit clients and drive sales
What We’re Looking For:
• 5+ years of sales experience in FMCG, preferably in the Ethnic/World Food category
• Proven track record of increasing sales and managing accounts in a similar role
• Strong B2B & B2C sales experience with a deep understanding of distributor networks
• Excellent knowledge of the UK ethnic food market and key players in the industry
• Highly motivated, self-starter with strong organizational skills
• Ability to work independently and as part of a team
• Strong communication, negotiation, and relationship-building skills
• A full UK manual driving license (essential)
What We Offer:
• Competitive salary (£45K – £55K) + Car Allowance
• Predominantly field-based role
• Opportunity to grow your career with a leading brand in ethnic foods
If you have the experience and drive to increase sales and grow the business, we want to hear from you.
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