Employer: Tavistock and Portman NHS Foundation Trust
Employer type: NHS
Site: Tavistock Centre, North-West London (NW1)
Town: London
Salary: £54,320 - £60,981 per annum, inc. HCAS
Salary period: Daily
Closing: 08/12/2024 23:59
Student Marketing & Recruitment Manager
It is a condition of this employment that you must live in and remain a resident of the United Kingdom during your employment with the Tavistock and Portman NHS Foundation Trust.
Getting vaccinated, and getting a booster, remains the best defence against COVID-19. We encourage and support staff to get COVID-19 vaccine and a booster dose as and when they are eligible.
Please note in order to progress your application, your data will be processed by our 3rd party recruitment providers – North London Partners Shared Service, who conduct recruitment activities on behalf of The Tavistock and Portman NHS Foundation Trust.
The Tavistock and Portman NHS Foundation Trust is a specialist mental health trust with a focus on training and education alongside a full range of mental health services and psychological therapies for children and their families, young people, and adults.
We are committed to improving mental health and emotional wellbeing, believing that high-quality mental health services should be available for all who need them. We bring a distinctive contribution based on the importance we attach to social experience at all stages of people’s lives, and our focus on psychological and developmental approaches to the promotion of health and the prevention and treatment of mental ill health.
Job overview
Our Directorate of Education and Training has ambitious goals for increasing student numbers, diversifying its portfolio, and extending its reach. To achieve these goals, it is essential that we provide effective professional support services for our students and staff.
The Student Marketing & Recruitment Manager will be jointly responsible for maximising the recruitment potential of the Trust’s wide-ranging education and training offering – taking ownership of a portfolio of postgraduate (master’s and professional doctorate) and CPD (short) courses, grouped by subject area.
The postholder will achieve this by managing all aspects of their portfolio’s marketing strategy – from development and delivery to reporting and evaluation. They will devise nuanced and effective multi-channel campaigns that drive awareness, engagement, and conversion. They will take ownership of their portfolio’s web presence and communications programme, engage in high-quality content creation, plan a variety of events, and manage digital advertising campaigns.
This post is one of two Student Marketing & Recruitment Managers in the team, who will each own their respective portfolios of courses, working closely with the Admissions Manager, and all reporting into the Head of Student Marketing, Recruitment & Admissions.
We welcome applications from candidates who are experienced managers and/or those with relevant experience, looking to progress into their first managerial post.
Main duties of the job
Please see the attached Job Description and Person Specification for more information on the role requirements and duties.
Working for our organisation
At the Tavistock and Portman NHS Foundation Trust, we are proud to be one of the largest providers of mental health education globally and the only NHS Trust registered with the Office for Students. Through our Directorate of Education & Training (DET) we offer over 100 education and training courses to more than 4,000 students, including postgraduate master’s and doctoral-level programs, which are currently validated by university partners. Our unique clinician-tutor model and multidisciplinary approach allow us to train a wide range of professionals, including clinicians, social workers, nurses, and teachers.
Detailed job description and main responsibilities
Please see the attached Job Description and Person Specification for more information on the role requirements and duties.
Person specification
Qualifications
* Further specialist knowledge equivalent to Postgraduate Diploma
* Google Analytics Certification
* Professional qualification or evidence of training/development in Marketing (e.g. CIM, IDM)
Experience
* Previous experience in a similar marketing role
* Experience of developing awareness-raising, engagement and conversion-focused campaigns to generate leads and sales
* Experience working with a broad range of digital marketing tools and systems for campaign planning, execution, and evaluation
* Agency management experience – e.g. creative, advertising, and web agencies
* Understanding of financial control, budgeting, and monitoring
* Experience of marketing education and training courses, or marketing within the Higher Education sector
* Experience of managing both B2C and B2B marketing campaigns
* Experience of using a CRM System, including automated journeys
SKILLS
* Strong marketing skillset, confident operating across a wide range of online and offline channels
* Excellent written and verbal communication skills
* Data literate, able to review/assess/make recommendations as a result of analysis
* Able to research, prepare, justify and present marketing campaign proposals
* Able to present up to and including Senior Management level
* Multitasker able to work across multiple projects to tight timescales
Knowledge
* Strong understanding of the principles of marketing strategy, audience segmentation and analysis, and product positioning.
* Good understanding of the motivations and concerns of prospective students/applicants/current students/alumni
* Understanding of key developments and trends in the Higher Education sector
* Understanding of key developments and trends in the Health and Care Sector
PERSONAL ATTRIBUTES
* Able to demonstrate a commitment to, and a desire to live by, the Trust’s values
* Confident communicator, able to navigate complex professional relationships and influence wider decision-making
* Self-starter, able to initiate and progress projects independently
The Tavistock and Portman NHS Foundation Trust is committed to equality, diversity, and inclusion. We are particularly keen to attract candidates from underrepresented backgrounds to better meet the needs of the service users and students that we serve.
Applications from job seekers who require sponsorship to work in the UK are welcome and will be considered alongside all other applications. Before submitting your application and to avoid disappointment please check that you are eligible under the UKVI points-based system.
By applying for this role, you accept in the event you are successful that your personal data may be transferred from the Trust to another NHS organisation where your employment transfers within the NHS. This is in accordance with the streamlining programme which is aimed at saving you time and improving efficiencies within the NHS when your employment transfers.
We communicate to all job applicants via the email address which has been provided on the application form. Please ensure you check your email on a regular basis and inform us if you would prefer an alternative option or any changes to your details after making your application.
PLEASE NOTE:
* The closing date given is a guide. We reserve the right to close the vacancy once we have received sufficient applications, so we advise you to submit your application as early as possible to prevent disappointment.
* Only those candidates who clearly demonstrate how they meet the person specification on their application will be shortlisted for this job.
* Candidates suitable for shortlisting will be contacted within three weeks. If you have not heard from us within this time then you have not been successful on this occasion.
* Interview arrangements will be communicated via email so please check your email regularly following the closing date.
Employer certification / accreditation badges
Name: Rosalind Wright
Job title: Head of Student Marketing Recruit. & Admissions
Email address: rwright@tavi-port.nhs.uk
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