Time left to apply End Date: January 9, 2025 (23 days left to apply)
job requisition id R2776678
Brand Manager, Neurology – Product Launch
* Location: Reading
About the job
Would you like to be part of a first-in-class product launch for Neurology? Join our Neurology franchise and deliver successful new product launch through the leadership of strategy and delivery of key projects and activities. This role is key to prepare and deliver the strategic plan, meeting customer needs through a customer-centric approach and working cross-functionally to achieve our objectives.
Main responsibilities:
1. Build & contribute to Strategic brand plan
o Builds and contributes to the development of the strategic brand plan by gathering appropriate insights
o Work with cross-functional team colleagues to build and contribute to strategic brand plan long-term horizon scanning
o Shapes strategic plan objectives and CSFs and develops plans, projects and activities in-line with the strategic plan
2. Preparation and execution of key projects and activities within the Operational Plan to drive brand performance
o Preparation of new campaigns, projects and activities identified through the brand planning process
o Ensure alignment of projects and activities with brand strategic objectives and Critical Success Factors
o Working cross-functionally to ensure plans are optimally developed with team buy-in, and delivered to plan, on time, and within budget
o Ensure plan is aligned with global guidelines and meets short term and longer term brand objectives
o Work with budget holders and the procurement team to ensure all projects and activities are delivered at the right cost with the right supplier
o Roll out projects and activities to the relevant customer group through strong leadership and communication skills to ensure adoption and implementation
o Tracks performance to ensure delivery of activities and brand KPIs
3. Cross functional leadership
o Work cross-functionally to ensure all plans, projects and activities are planned and executed with the appropriate stakeholder buy-in and collaborative working
o Ensure regular meetings and project updates occur to keep all team members on track
o Provide strong and clear communication and messaging to internal stakeholders such as sales force so that commercial teams are aligned, and are clear on goals and deliverables to achieve brand objectives
o Ensures cross-functional team effectiveness by developing optimal team ways of working
4. Customer centric approach
o Ensure significant proportion of role objectives include customer-facing activities with minimum expectation as attendance at professional meetings and congress, with sustainable relationships developed with key clinical and non-clinical influencers
o Work with KTLs as part of the overall KTL plan, to develop sustainable relationships
o Drive scientific, NHS and insight-led approach to plans and activities putting customer and patient needs at the centre
o Create customer and patient solutions through tailored value propositions appropriate for the different NHS bodies across the UK
About you
* Educated to degree level or equivalent
* Detailed understanding of ABPI code of practice and its practical application in a business environment
* Experienced in product / brand marketing within Specialty Care setting
* Nice to have – product launch background, Neurology/MS
* Strong strategic marketing, analytical and planning skills
* Knowledge of modern NHS/HSE/Department of Health Ireland and how to influence favourably
* Clear communication style and leadership of multidisciplinary teams to implement strategy
Why choose us?
* Bring the miracles of science to life alongside a supportive, future-focused team
* Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally
* Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact
* Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave
“A fantastic opportunity to take critical role in the Franchise to deliver a first in class product launch”
Vivek Basantani, Franchise Head UKIE Neurology
About Us
Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.
With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi
Why Sanofi
As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.
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