VANRATH are delighted to be assisting a fantastic FMCG (Food) based company with the recruitment of a Digital Marketing Manager. This will be based in the Company's site in Dungannon - Permanent Role.
Salary: Negotiable + Fantastic Benefits Package - Yearly Salary Reviews - Progression Opportunities
Responsibilities:
We are excited to be recruiting for 2 new Digital Marketing Managers for our business. The role is to develop and implement a digital marketing strategy to drive brand awareness, website visitors, and maintain brand consistency in line with relevant brand guidelines throughout all digital channels.
1 role will be reporting to the Senior Marketing Manager (Brand focus):
* Take ownership of Brand social media activity to drive follower count and overall brand awareness including influencer/brand ambassador strategies.
* Create and manage content for Brands social media, email and other forms of digital communication to help drive brand awareness and increase engagement.
* Measure the effectiveness of marketing content, and consistently test & learn how to improve key KPIs.
* Assist trade marketing in the creation of high-quality and locally relevant assets to help drive lead generation across advertising, email marketing & social media.
* Set up the right reports to communicate relevant performance insights, analysis, and information to the wider team.
* Work in synergy with the rest of the team to identify new growth opportunities and ways in which to improve our brand reputation and presence & drive new customer acquisition.
* Assist in the creation and posting of content on own digital platforms.
1 role will be reporting to the General Manager (Ecommerce focus):
* Create and implement a digital marketing ecommerce strategy across all digital channels including but not limited to email marketing, social media marketing, content creation, SEO, PPC, Social ads, Google shopping, Google Ads, keyword optimisation & video marketing.
* Track and report on key metrics such as traffic, conversion rates, and ROI to measure the effectiveness of marketing initiatives.
* Collaborate with the marketing team on the concept, development and implementation of digital marketing plans.
* Ensure channels are kept up to date with correct product, offers, and gift offers as well as updated product shots, banners, new in products/brands.
* Analyse market trends, customer behaviour, and competitor activities to make data-driven decisions.
* Work closely with the Ecommerce Manager to manage the ecommerce promotion calendar and all digital communications as well as blogs for SEO improvements.
* Deliver effective, cohesive, and engaging brand messaging across the website.
The Ideal Person:
* Degree in Marketing or a related field
* Min. 2 years' experience in a Marketing role
* Experience in creating and managing Google Ad and social media ad campaigns
* Proven success with digital marketing strategies.
For further information on this opportunity, please apply via the link below or contact Jack Groves in the strictest confidence.
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