Digital Marketing Coordinator Healthcare Membership Organisation 2/3 Days Office Central London, 3/2 Days Home Salary £30,000 - £35,000 dependant on experience plus, company pension scheme, Death in service and private medical, dental. Permanent, Full Time My client is an international leading Healthcare Membership organisation is currently recruiting for a Digital Marketing Coordinator. If you are an experienced Digital Marketing Coordinator working for a trade association, membership body, professional body, regulatory body, not for profit, or similar. Communications Manager Main Purpose: To design and coordinate the membership organisation’s digital marketing plans, sourcing new promotional opportunities Create world class assets & content for email campaigns, social media, print and online publication adverts, websites and events To support the Marketing Manager in strengthening our brand identity and international reputation To create content and coordinate the promotion of our Education products and activities, including the new structured e-learning platform Academy, in all channels and to all relevant audiences to increasereach To support the marketing plans for our events To support the development, growth and engagement of the Membershipprogram To ensure the integrity and impact of our image and messaging to members and potentialmembers To provide tracking and reporting on all major campaigns Job Description Main Duties/Responsibilities: Corporate Develop and engage with partnerships for the promotion of educational activities and resources Create compelling and engaging promotional content for our Membership, Education, Events and Journal products and upload material to the website and email channels Track the success of different promotional activities and reportaccordingly Coordinate and produce marketing materials and literature, such as web content, direct emails or newsletters, brochures, patient information and press releases to increase delegates to courses and users ofresources Monitor and analyse key email marketing metrics such as open rates, click-through rates, conversion rates and provide regular reports and insights to improve campaign performance Own email marketing campaigns including building and scheduling email workflows, setting up A/B testing, and segmenting email lists based on audience characteristics Work closely with the wider Marketing department to ensure coordination with other communication channels Support the Marketing Manager in ensuring the highest quality of all our communications and alignment with the organisational vision andmission Monitor budgets to ensure campaigns are delivered to planned marketing spend and oversee payments to vendors Stay updated on industry trends, email marketing best practices and emerging technologies to bring innovative ideas to the team Events Develop and coordinate an engaging marketing plan for the membership organisation events to ensure the agreed number of delegates can beattained Education Design, plan and coordinate the marketing campaign for all Education courses, activities and resources, including our Academy, to ensure agreed participants areregistered Work with the Marketing Manager and Education team to create the messaging, value proposition and communications plan to promote our educational offer and optimise the user journey on thewebsite Work closely with the education team to ensure education course and webinar pages are optimised for SEO and conversions Membership Working with the Membership Manager, design campaigns to increase Membership across all categories Help support the Membership journey through allofferings Work with the Membership Manager on initiatives to increase and retain the number of Members and increase their engagement Journal Help coordinate and deliver an engaging marketing plan to complement the promotional program from thepublisher Work with designers to produce Membership, Education and Event adverts for print/ digital publications and online. Person Specification: Minimum 3 years in a relevant role Experience promoting events and learning activities online Demonstrable experience of creating successful email marketing campaigns Working for a membership organisation CRM / CMS / Website projects Organising own workload whilst working in multifunctional teams Writing compelling marketing copy for social medial, email and digitalcommunications Experience, Knowledge and Skills required: Strong technical working knowledge of the development, application and implementation of digital communications Accuracy and attention to detail Exceptional communication skills (written and verbal) Ability to manage a varied and unpredictable workload An excellent level of IT literacy including MS Office suite, PowerPoint, Teams Copywriting to a high standard Proof reading To apply to this role please send your CV Due to the volume of applications, we are only able to contact successful applicants. Therefore, if you have not heard from us within 10 working days, please deem your application as unsuccessful on this occasion. Membership Bespoke is acting as a recruitment business in relation to this role. Membership Bespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. Membership Bespoke is the most experienced membership-focused recruitment firm in the UK, with 10 years of experience delivering tailored permanent, temporary, interim, and Executive Search recruitment solutions to Trade Associations, Regulatory Bodies, Political Parties, and Professional Bodies.