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Location: Flexible working with a minimum of 3 days in the office working across our Group of Brands (Newquay - Cornwall, Chard - Somerset).
Salary: £40,000-£50,000 per year (dependant on experience)
Refined Brands Group are digital pioneers of the ethical fashion movement, with a strong focus on natural, organic, and recycled materials, coupled with local design and manufacturing. Refined Brands Group began with Celtic and Co. in 2021, with Turtle Doves, Kettlewell Colours and Frugi joining the group in 2022.
Based just a few miles from Newquay, we champion British manufacturing and ethical, sustainable, high-quality clothing. At its core, our mission is striving for a better fashion future, and we are committed to prioritising our responsibility to the environment.
Not only do we have big ambitions for continued growth, but we also pride ourselves on being a great place to work. This is a fantastic opportunity for an enthusiastic individual to come and work for an international, purpose-driven brand.
Role Overview:
We are looking for a strategic and data-driven Head of Customer Analytics to lead our customer insights and analytics function. This role is pivotal in shaping data-driven decision-making across marketing, e-commerce and merchandising teams. You will be responsible for analysing customer behaviour, optimising personalisation strategies, and enhancing customer lifetime value through actionable insights.
Reporting: Group Head of Digital
Responsibilities:
1. Develop our group analytics framework, combining multiple data sources into a solution that provides fast, actionable insight.
2. Lead data-driven insights across marketing campaigns, loyalty programs, and personalised shopping experiences.
3. Work with the commercial teams to uncover value creating opportunities, using data, analysis and modelling to underpin the overall commercial financial plan.
4. Collaborate with marketing, e-commerce, and merchandising teams to translate insights into business strategies.
5. Develop a Marketing Mix Model to help us improve the efficiency of our marketing spend.
6. Drive our print catalogue marketing strategy through strategic customer selection, close collaboration with our mailing partners and data driven decision making on mailing frequency and creative.
7. Build and maintain marketing optimization tools, interactive dashboards, and process automation to support and scale our marketing efforts.
8. Use advanced analytics techniques, including AI/ML, to drive personalization and improve customer experience.
9. Oversee the establishment and maintenance of data governance frameworks to ensure data accuracy, consistency, and security.
10. Present and communicate CRM progress to stakeholders at Group CEO and Brand Managing Director’s and board level.
Requirements/Qualifications:
1. Proven experience in a senior customer analytics role, ideally within fashion, retail, or e-commerce.
2. Strong leadership skills with experience managing an analytics team.
3. Expertise in customer segmentation, predictive modelling, and personalization strategies.
4. Proficiency in data analytics tools (SQL, Python, R, Google Analytics, Tableau, Power BI, etc.).
5. Strong understanding of digital marketing, CRM analytics, and customer journey optimization.
6. Ability to communicate complex insights to non-technical stakeholders effectively.
7. A strategic mindset with a passion for leveraging data to drive business decisions.
In return we can offer you:
1. Exclusive 50% discount off all Refined Brands companies after 1 month.
2. 32 days paid (Inclusive of bank holidays), Increasing with length of service.
3. Free 24/7 access to our Employment Assistance Program, Health Assured.
4. Salary sacrifice electric car scheme.
5. Free onsite parking.
6. Cycle to work Scheme.
7. Recommend a friend, where you can gain £100 worth of vouchers for any brand.
8. Free fruit twice a week.
9. Flexible working patterns.
10. Private medical insurance.
11. Ethical, sustainable brand.
12. Great work life balance.
13. Working in beautiful Cornwall with its world-renowned beaches close by.
14. A supportive open minded team environment.
15. Family feel business.
Seniority level
Director
Employment type
Full-time
Job function
Business Development and Sales
Industries
Retail Apparel and Fashion
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