Leading retailer are seeking a Social Media and Content Executive .This is an important role within the company that combines creative writing and commercial thinking to help drive the business forward and grow digital demand by increasing social following and engagement across all channels whilst raising the awareness and positive perception of the brand. Supporting the development and execution of a social media strategy, relevant creative content, influencer marketing and store support.
Key Responsibilities:
• Produce a seasonal social media strategy and plan to drive footfall, traffic, and revenue
• Plan, produce copy and schedule the weekly social plan across all social channels
• Develop and manage the influencer and outreach programme, building relationships and working on collaborations.
• Management of influencer contracts, ensuring all requirements for the campaign are specified and met, creating briefs to suit campaigns
• Plan and produce seasonal gifting to influencers in line with the planning calendar.
• Understanding the budget allocated to social media and propose the most efficient way to utilise the budgets to drive awareness and revenue.
• Lead the planning, creation, distribution and analysis of all social media marketing channels
• Create and brief in content through production of relevant, engaging copy, sourcing of imagery
• Product engaging and trend lend content, proposing the best ways to utili...