Senior Marketing Insight Analyst
£55,000-£60,000
Brighton
Are you passionate about driving insights that shape marketing strategies and fuel business growth? Our client, a leading Ecommerce brand is in search for a Senior Marketing Analyst to make a meaningful impact by analyzing marketing performance and uncovering opportunities for optimization and innovation.
💼 Key Responsibilities:
* Transform and unify large datasets from various sources to deliver robust and efficient insights.
* Design and build dashboards that empower marketing teams to evaluate performance across channels, including Affiliates, Paid Media, Social, Organic, and CRM.
* Deliver actionable insights through exceptional data storytelling and presentation skills.
* Collaborate with marketing teams to evaluate media investment levers and optimize campaign performance.
* Partner with analytics and customer insight teams to understand marketing's role in customer behavior and Lifetime Value (LTV).
* Enhance customer communications with data-driven segmentations and rules-based models.
* Support cross-channel analytics projects, such as media mix modeling, and assist in qualitative survey data analysis.
* Actively contribute to the Data and Analytics team and participate in the Data Centre of Excellence.
🧠 What You’ll Need to Succeed:
Essential:
* At least 3 years of experience in an analytics role.
* Advanced SQL skills.
* Proficiency in building dashboards (e.g., Tableau).
* Expertise in media and web analytics tools (e.g., GA4).
* Strong analytical mindset, problem-solving abilities, and attention to detail.
* Skilled in data storytelling and presenting insights to diverse audiences.
* Experience in measurement and evaluation techniques, such as A/B testing and ROI analysis.
Desirable:
* Experience in an eCommerce environment.
* Familiarity with customer or multimedia data platforms.
* Knowledge of media performance metrics, including CPA and ROAS, and incrementality testing.
* Understanding of attribution methodologies and media mix modeling.
* Insights into customer analytics and engagement metrics like Customer Lifetime Value (CLV).