Job Title: Marketing Manager
At Charlotte James Associates, we are seeking a skilled Marketing Manager to join our team.
The ideal candidate will have a strong background in marketing strategy, with experience in planning, implementing, and managing marketing campaigns across various channels.
Key Responsibilities:
Develop and execute comprehensive marketing strategies aligned with the company's objectives.
Work closely with the sales and telesales functions to maximize resources and positively influence sales.
Oversee the execution of marketing campaigns, ensuring consistency with the brand image and targeting the intended audience.
Contribute to product/service development and new product/service launches.
Manage budgets and resources, ensuring effective use of resources to maximize the impact of marketing initiatives.
Influence pricing strategies and overall brand awareness.
Promote and build external brand awareness through effective advertising, marketing, and communication strategies.
Align marketing efforts with long-term business initiatives and goals to ensure sustained growth and success.
Requirements:
* Strong analytical and project management skills.
* Excellent communication and interpersonal skills.
* Proficiency in digital marketing areas such as social media, email, SEO, and Google Ads.
* Experience in using digital analytics tools for data-driven decision-making.
* Knowledge of marketing automation tools, CRM systems, and other relevant MarTech solutions.
Bachelor's degree in marketing, business administration, communications, or a related discipline. Five or more years of experience in a similar marketing role. Experience in the renewable energy sector would be advantageous.