Digital Transformation Communications Lead
Romford (Hybrid 3x per week in office)
£290.00 per day (Umbrella)
3 Month Contract initially
Our client within the public sector is currently searching for a Digital Transformation Communications Lead to join their team in Romford. Our client is looking for someone to develop their communications and engagement strategy for both internal and external audiences around a digital transformation programme.
Within this role, you will lead on co-ordinating and aligning all communications and engagement activity across the programme.
Responsibilities:
1. Develop and lead on the implementation of a strategy to launch EPR, set in the context of our wider digital transformation
2. Co-ordinate and align all communications messaging and engagement activity across the programme, from corporate comms to those introducing the change on the ground
3. Provide strategic oversight and advice on high profile, complex projects related to the programme
4. Develop a range of campaigns to raise awareness; encourage staff to participate in the EPR process, such as testing and training; generate enthusiasm; and communicate important changes to maintain business continuity
5. Line manage a B6 digital content officer
6. Provide high quality written, printed and digital material across all channels
7. Evaluate the effectiveness and success of the communications and engagement activity and report regularly to inform ongoing activity and messaging
8. Lead on and/or support staff engagement events and initiatives
9. Manage the procurement of service, such as those from external agencies, including budgetary responsibility
Experience Required:
1. Excellent communications and engagement skills, including issues management skills
2. A communicator with excellent relationship building, negotiation, influencing, interpersonal and conflict resolution skills
3. Ability to provide sound judgement and give professional advice and support to colleagues of all levels
4. Ability to deal with senior colleagues with confidence
5. Ability to write clearly for a range of diverse audiences and channels
6. Ability to work to tight deadlines
7. Ability to digest and communicate clearly complex and sensitive information
8. High attention to detail including adherence to style guidelines and pressure
9. Experience delivering an EPR or other large-scale transformation programme
10. Significant communications and engagement experience
11. Line management experience
12. Extensive experience in preparing a wide range of articles for publication to high standards
13. Experience of leading on issues, often under considerable time pressure - anticipating, analysing, and prioritising, ensuring that communication materials are prepared, and colleagues briefed
14. Delivering successful communications across several disciplines and channels
15. Knowledge of employee engagement programmes and their contribution to delivering business objectives
16. Experience of effective staff engagement work and internal communications including evaluation
17. Experience managing digital communications campaigns informed by analytics and including evaluation
18. Knowledge of the communications production process (print, broadcast, digital) and experience of commissioning and contractors such as designers and photographers
19. Knowledge of best practice to optimise internal communication channels
20. Knowledge of quantitative and qualitative research methodology
21. Knowledge and experience of social media and digital communication channels including strategy development and implementation
22. Understanding of and respect for the importance of patient confidentiality
23. Experience of managing a brand and application of accessibility legislation across a range of channels
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