Our client, a global and innovative social media company, is recruiting for a Global Lifecycle Marketing Manager to join their business in the UK. Position Title Global Lifecycle Marketing Manager Position Type 6 months FTC with possible extension Start Date ASAP Location London or Dublin Contact : Felix C | 49 (0) 89 238 898 85 The Global Lifecycle Marketing Manager will own the global lifecycle marketing strategy, ensuring a seamless customer journey with personalized messaging across all funnel stages, while collaborating with regional marketing managers to align local email strategies with the global lifecycle marketing framework. Responsibilities: Lifecycle Marketing Strategy & Execution Automate and optimize customer lifecycle touchpoints to enhance engagement, retention, and revenue Act as the air traffic controller for lifecycle communications to prevent audience fatigue and optimize messaging cadence Help shape our tooling roadmap by identifying opportunities for enhanced automation, segmentation, and personalization capabilities Audience Segmentation & Targeting Develop and maintain segmentation strategies based on country/region, funnel stage, and customer behaviour Ensure accurate targeting to deliver relevant and timely communications across all lifecycle stages Cross-Regional Coordination Collaborate with regional marketing managers to align local email strategies with the global lifecycle marketing framework Share best practices and insights to drive consistent and effective communication across all markets Collaborate and coordinate with broader SMB team ie. our product vertical team and dev team on cross-functional programmes and email tooling development Performance Tracking & Reporting Monitor and analyze key metrics such as delivery rates, open rates, click-through rates, bounce rates, unsubscribe rates, activations and incremental revenue Generate and share data-driven insights and reports with regional stakeholders to optimize campaign effectiveness Automation & Workflow Optimization Design and implement automated email sequences (e.g., welcome, nurture, re-engagement) in collaboration with the global inbound marketing manager and our global lead management team Continuously improve automation processes to scale customer engagement efficiently A/B Testing & Experimentation Develop and execute A/B testing strategies to optimize email engagement, activations and revenue Leverage insights from tests to drive continuous improvement Requirements: 5-7 years of experience in an email marketing or customer lifecycle marketing role Strong understanding of customer journey mapping and personalized messaging strategies Ability to analyze key metrics (e.g., open rates, CTRs, conversions, etc) and translate data into actionable insights Experience managing cross-regional email strategies and balancing global vs. local marketing needs Strong understanding of A/B testing frameworks Preferred Qualifications Experience of working within a global team. Experience at a startup or in an entrepreneurial environment in the tech industry.