Digital Marketing Executive
Salary: £25,000 - £35,000 per year (dependent on experience)
Job Type: Full-time
Hours: Monday-Thursday: 8:30-17:00, Friday: 7:30-15:30
Location: Walsall (ideally candidates will have convenient transport links)
About Surespan:
At Surespan, we foster a vibrant and lively work environment where marketing is celebrated. We're seeking a driven Digital Marketing Executive to thrive in our fast-paced setting. As part of our close-knit team of 5, you'll have the opportunity to contribute meaningfully, share your ideas, and lead initiatives. We offer a journey of personal and collective growth within a supportive, family-run business.
About the Role:
As a Digital Marketing Executive, your primary focus will be enhancing our online presence and driving website growth and optimisation across 6+ websites. You will work closely with our senior SEO specialist, who currently handles a high volume of tasks, including content creation, backlinking, and website design. This role will focus heavily on content creation and SEO.
Key Responsibilities:
* Develop high-quality, engaging content for multiple websites, including category and landing pages, meta titles and descriptions, articles, guides, and more, tailored for both B2B and B2C audiences.
* Utilise AI writing tools to generate initial content drafts, then refine and optimise with a human touch to ensure accuracy, quality, and brand voice.
* Employ SEO best practices, including on-page and off-page optimisation techniques, to maximise organic search visibility.
* Leverage tools like Grammarly and SurferSEO to enhance content quality and SEO performance.
* Design high-converting landing pages for specific marketing campaigns using WordPress (and ideally Elementor Pro).
* Continuously optimise websites for higher conversion rates and user engagement.
* Maintain accurate product information and literature on the websites.
* Generate monthly, quarterly, and yearly reports to evaluate website performance using Google Analytics.
* Improve user experience and implement user-friendly features on websites.
Minimum Requirements:
* Minimum 3 years of experience in Digital Marketing.
* Experience in WordPress or a similar CMS.
* Solid understanding of SEO principles (on-page and off-page optimisation).
* Excellent written English skills.
* Experience with Google Analytics for reporting.
Desirable Skills:
* Experience using AI writing platforms and refining AI-generated content.
* Familiarity with Adobe Creative Suite/Canva.
* Experience with Elementor Pro.
Benefits:
* Competitive salary (£25,000 - £35,000 per year)
* Smart/casual dress code
* Company events
* Company pension
* Free on-site parking
Join Our Team:
We offer an exciting opportunity to join our dynamic marketing team and play a pivotal role in our online success. Your ideas and contributions will be valued in our close-knit, family-run business. If you’re passionate about marketing and eager to make a difference, we encourage you to apply.
Job Types: Full-time, Permanent
Pay: £25,000.00-£35,000.00 per year
Schedule:
* Monday to Friday
Ability to commute/relocate:
* Walsall WS2 7NL: reliably commute or plan to relocate before starting work (preferred)
Application question(s):
* Do you have excellent written English skills?
* Do you have any experience using AI platforms and refining AI-generated content?
Education:
* GCSE or equivalent (preferred)
Experience:
* Digital Marketing: 3 years (preferred)
* SEO: 3 years (preferred)
Work Location: In person
Application deadline: 31/01/2025
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