The Promotions Analyst will be primarily responsible for translating company objectives into the trade investment strategy. This role will assess promotional models and translate findings into recommendations and action plans.
Key Responsibilities:
1. Help determine proposed direction of promotion investment (e.g., increase vs. keep vs. reduce) for the category based on historical ROI and relative spend versus competition.
2. Support teams to develop guidelines for trade and trade rates by category / customer segment.
3. Provide promotion guidelines by category / customer and historical ROI analysis results (by customer) to SalesSupport cluster teams to develop account/market plans. Develop an annual promo plan by promoted group and customer and pre-evaluate activities using a TPO/scenario analysis tool (“bottom-up” plan).
4. Assist in creating well-defined promotion processes/routines across the key elements of trade management, aligned to AOP, Strat Plan, and customer calendars.
5. Assess and improve return on trade investment via promotion funding, frequency, and depth optimization recommendations.
6. Assist with quarterly post-promotion performance analysis of pricing & trade investment and actively track ROI on implemented recommendations.
7. Assist with the annual budget process for trade investment by defining yearly promotional strategies to improve contribution margin (CMA) and net sales value (NSV) year on year.
About You
1. Experience working on transformation projects, demonstrating competency in improving efficiency.
2. Ability to work effectively with senior stakeholders.
3. Strong analytical skills and financial acumen to enable decision-making.
4. Customer-facing experience to sell plans to customers.
5. Strong interpersonal skills to influence and sell recommendations internally.
6. Ability to think strategically and translate this thinking into measurable actions.
7. Systems knowledge a plus: IRI, Quantium, Tableau, Promotion Evaluation tools.
Benefits Program
1. Hybrid working – flexibility around when and where you work.
2. Great Place to Work certification in Australia.
3. In-house training programs.
4. Corporate discount programs & novated leasing – utilize a range of discount programs (gym membership, health insurance, banking) depending on location.
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