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dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.
Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.
We're looking for a Product Marketing Specialist who expects more from their career. It's a chance to extend and improve Tesco Media's Marketing Team. It's an opportunity to work with a market-leading business to explore new opportunities and enable Tesco Media and its clients to grow.
You will lead the development and execution of go-to-market strategies to support the sales teams, by bringing products to life with compelling content that connects with our different target audiences (Retailers, CPGs & Media Agencies). Your focus will be to drive awareness, consideration and purchase of Tesco Media's full offering.
What you'll be working on
* Develop product positioning and messaging for Tesco Media's products and services that communicates the features and benefits through compelling storytelling.
* Create product marketing materials, including brochures, one-pagers, creds decks, case studies, web content and videos.
* Support the Product Managers in the go-to-market planning and launches for new products and new releases; as well as delivering ongoing product marketing programmes to drive adoption, engagement and upsell opportunities.
* Design and run robust processes to get input into the plan from product teams and market teams and deliver ongoing communication to stakeholders.
* Identify success metrics and measure the results of strategies and initiatives; champion best practices for product marketing and sales enablement.
* Support the delivery and maintenance of the internal catalogue of products and services; leverage internal comms channels to promote latest product messages and materials.
* Keep abreast of competitive developments and industry trends; differentiate Tesco Media products from the market and provide a view of the landscape to internal teams.
What we expect from you
* Seasoned experience in product marketing and sales enablement
* Media industry experience is highly desirable
* Proven track record translating product solutions to customers and sales teams
* Ability to distil complex market and product topics and frameworks to user-friendly narratives
* Fluent English, excellent copy writing skills - a brilliant storyteller
* A team player with the ability to identify industry trends, innovate and guide new products and positioning
What you can expect from us
We won't just meet your expectations. We'll defy them. So you'll enjoy the comprehensive rewards package you'd expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.
You'll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.
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