Proximity Recruitment are searching for a dynamic Senior Marketing Data Analyst (circa £48,000 Benefits) to join a thriving B2C brand in Hertfordshire. The client is a growing global brand in a really exciting & dynamic market. Their next stage of growth involves building out their data team and this new role plays a huge part in their strategy moving forward. Responsibilities include: Reporting and Insights: Develop and present actionable insights that support customer acquisition and engagement, driving optimal value for the business. Enhance the existing suite of campaign and KPI reports within the CDP and through Power BI / MS Fabric. Analyse and report on the performance of marketing campaigns and channels. Support the e-commerce team with website performance analysis via the CDP and GoogleAnalytics. Data Strategy Support: Work closely with the CRM Manager and CRM Executive. Support the Head of Data on organisation-wide data analysis projects. Collaborate with team members and external agencies to embed a data-driven decision-making approach. CRM and Data Platform Management: Manage the CRM Customer Data Platform (CDP), including setup, maintenance of data integrations, quality assurance, and troubleshooting. Develop customer profiles and segments. Work with the Data Protection Officer, CRM Manager, and Head of Data to ensure GDPR compliance and implement data protection best practices. You'd be joining a collaborative, ambitious team who are investing heavily in data in a great working environment, with a hybrid working option. The successful candidate will have enjoyed specific marketing & digital analytics experience preferably working closely with CRM & e-commerce.