We are seeking a talented and creative design professional to help enhance our digital presence through visual content optimization and interface experience design. The selected freelancer will be responsible for photo and video editing tasks to ensure a consistent visual style across our marketing assets. In addition, redesigning key sections of our website to improve usability and streamline user flows. The video editing work will include short promotional clips for social media. Photo editing duties encompass things like product shots for our e-commerce platform. On the design front, the focus is on refining our homepage layout, navigation, and common pages like "About" and "Contact" to foster improved comprehension and engagement. Usability testing and iterative prototyping will be integral to the reimagining of key sections and functionality on our site. Design thinking approaches should be applied to understand user pain points and develop intuitive, accessible solutions. A solid grasp of visual design principles, desktop and mobile-responsive frameworks, and user experience best practices is essential. Candidates proficient in Adobe Creative Suite (Photoshop, Premier, etc.), Sketch, Figma and comfortable with HTML/CSS are ideal. The ability to clearly communicate design rationale and solicit constructive feedback is just as important as technical chops. This is a short-term project offering flexibility to the selected designer. Portfolio examples demonstrating relevant experience are appreciated.