Job Details
Overview:
We are looking for a motivated, adaptable and dynamic part-time womenswear and homeware PR coordinator to join our team.
About Couverture & The Garbstore
Established by husband-and-wife duo Emily Dyson and Ian Paley in 2008, Notting Hill based concept lifestyle store Couverture & The Garbstore has quickly gained cult status through their ‘shop independent’ philosophy, championing emerging and independent brands from around the world.
We are a company that prides ourselves on our independent, creatively driven approach both in the brands we work with and in the way we develop our roles and people.
PR Responsibilities:
Proactively pitch new season product and stories to top tier womenswear and homeware media for product placement
* Drive Couverture & The Garbstore as a world-class shopping destination via international press, visitor guides and other consumer-facing platforms across online, print and socials
* Proficient in preparing monthly coverage reports to share with wider marketing team
* Liaise with Store Managers for sample product loans and call ins in a timely and efficient manner
* Conduct in-store appointments with journalists, stylists, VIPS and influencers
* Handle VIP dressing / loans to maximise brand awareness
* Research, manage and grow influencer relationships to drive awareness of Couverture & The Garbstore
* Manage and coordinate in-store events
As the ideal candidate you will:
* Have an excellent network of womenswear, homeware, lifestyle press contacts including but not limited to nationals and supplements, consumer, style and trade
* Have an established list of influencers and key industry players
* Have an established list of womenswear and homeware stylists for press call ins and appointments
* Be able to work independently and proactively
* Be able to to work efficiently with other departments throughout the business such as web, creative, retail
* Have a minimum of 3+ years of experience in the fashion and/or lifestyle PR and communications industry
* Have an understanding of our competitors and awareness of the market activity
* Bachelor’s degree in marketing / PR / communications or related
* Proficient in Microsoft Office & Photoshop