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Programmatic Display Manager, West Yorkshire
Client:
Elevation Recruitment Group
Location:
West Yorkshire, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Reference:
f0b2ae095053
Job Views:
6
Posted:
03.03.2025
Expiry Date:
17.04.2025
Job Description:
Role: Programmatic Display Manager – Leeds
Salary: up to £40K per annum
* Hybrid and flexible working
* 26 days holidays + stats
* Buy additional holiday days
* Pension
* Private medical healthcare
* Enhanced maternity leave pay
* X2 free gym memberships
Elevation Recruitment Group - Marketing Division are excited to be exclusively working for a health and wellbeing franchise.
As a Digital Display Advertising Manager your primary responsibility is to lead the programmatic advertising strategy across the UK & other international markets. Planning, activating and optimising YouTube and Display campaigns to grow their client base.
Responsibilities:
* Maximise awareness, consideration and new joiners from Display advertising within stated budgets.
* Act as the lead on all aspects of the Display strategy for UK and support international markets.
* Manage all aspects of campaign set up and optimisation across a range of platforms, including DV360, YouTube, Teads & Quantcast.
* Regularly leverage data-driven insights to inform how we should split investment across all platforms and campaigns to produce the best possible results.
* Liaise with our in-house studio to plan and create best-in-class creative, rotating these as required across campaigns.
* Continually seek to test and learn, evolving and optimising activity to drive performance improvements.
* Be responsible for reporting on Display performance as required, working closely with a Digital Analyst to plan, build and activate campaigns.
* Share key results with a range of stakeholders.
* Develop and maximise relationships with external partners and suppliers such as Google to ensure activity is following latest industry best practice.
* Develop and manage long-term project plans, as well as engaging in various forms of iterative testing.
* Keep up-to-date with wider paid social trends and developments, bringing fresh ideas and thinking to the business.
* Innovate and challenge the status quo using competitive insights, industry knowledge and our own data.
* Any additional Ad Hoc duties as required.
Skills and experience required:
* Passionate about digital marketing, keen to learn in a fast-paced environment.
* Direct experience of managing Display campaigns for a minimum of 3 years, ideally with account management experience in a digital agency.
* Experience managing complex accounts with large budgets, ideally in Fitness/Health/Leisure/Retail sector(s).
* In-depth knowledge of managing campaigns through platforms such as DV360, YouTube, Teads & Quantcast.
* Knowledgeable and experienced using Google Analytics; strong analytical skills, highly capable of manipulating datasets & problem solving.
* Track record in critically assessing performance, producing actionable insights; creative & commercial mindset, capable of crafting messages and assets that resonate with varying audiences.
* Proven time management & organisational skills with strong attention to detail; excellent verbal and written communication skills.
* Interested in sport & fitness; an ambassador of the values.
* Takes ownership for performance and ensures that all targets are met.
* Effectively builds strong working relationships and networks to enable success; ability to manage numerous projects whilst remaining calm.
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