Job Description We're looking for an English speaking Senior Business Content Specialist to join our growing SEO Content team. Content and SEO at Wise is about making sure we offer the best possible content and on-site experience to our customers. We don’t believe in stuffing keywords in a blog article or building artificial links, but we do believe in great copy that inspires and helps readers to find answers. In this role, you’ll own the performance and growth of our B2B content and you’ll be working in our UK SEO Content team which sits within the Performance Marketing tribe. As part of your role, you’ll be responsible for creating and publishing growth-oriented B2B content pipelines, keeping an eye on new trends in the B2B and FinTech space and having a clear opinion on opportunities backed by data. Getting Wise to more businesses is a huge opportunity for us. We’re looking for someone who understands the pain points of B2B audiences (whether it’s a small business owner, operations manager or finance manager) and how they make decisions when it comes to choosing a new solution for their business. This role is ideal for someone with at least 2 years of experience in B2B content marketing, who is passionate about content creation and SEO. This is an autonomous position so you should be self-sufficient and self-motivated. At Wise we’re on a mission to empower our users to make smart financial decisions based on transparent information. Our content team is no different. We produce content and monitor its performance too, because we believe that working in SEO means that you understand how the content you’re producing is helping the end user. Your Mission: Identify creative ways to drive improvements to content performance based on data and clear SEO reasoning Have a strategic view of content topic planning based on business goals and independent research Have clear opinion on SEO content opportunities backed by data and insights Produce SEO optimised content for our Business readers on the UK blog, to help fuel the adoption of Wise Revisit, optimise and improve older articles to boost their performance Conduct keyword research to plan content that drives organic traffic to our blog and attracts new customers Understand the wants, needs and challenges of our potential new business customers Edit copy - you’re not afraid to fix copy or make direct changes when necessary Find, coordinate and manage a bunch of talented freelance writers Own your content - from ideas to briefing, proofreading, editing and finally publishing articles: you will own every stage of the process Follow frameworks - you will ensure our content follows legal, compliance, brand and PR guidelines Have an impact - you will see directly how your actions influence our reader’s decisions Communicate key insights and obstacles to the team and broader company You’ll have the opportunity to collaborate with some of our fantastic and enthusiastic international teams, and even get to travel to some of our offices around the world.