Description We are looking for a Copy & Attribution Lead to join our eCommerce team This role combines creative copywriting expertise with a deep understanding of product attribution, enabling you to produce compelling, engaging copy while driving data-backed decision-making At NEXT, not only are we one of the UK’s largest fashion retailers, but we’re also one of the largest listed companies, full-stop. Selling our products and thousands of world-famous brands, both in-store and online. What’s more, we’re growing. Fast. And it’s the kind of growth and investment that is exciting for everyone in our business. Our eCommerce websites and apps have grown steadily over the past 10 years to become one of the largest online retail platforms in the UK. We currently sell to 70 international markets, offering our 6 million active customers a personalised shopping experience and the ability to purchase from a wide range of products using multiple delivery methods and payment types. The role As the Copy and Attribution Lead, you will be responsible for leading the team to optimise product content, to drive sales and conversion. You’ll lead on key projects and come up with new ideas to drive efficiencies, incorporating automation and AI. You’ll be the go-to person for any copy & attribution queries. What else is involved? Take responsibility to support on projects and share knowledge and ideas with other team members both within the wider Trade team and eCommerce. Analyse reporting available - identify search trends, user behaviours, and potential areas for improvement. Use insights to inform decision-making and optimise onsite conversion. Use data to prioritise workflows across both streams. Set the example in doing this, sharing best practice and learnings with other team members. Leverage automation & AI tools to analyse large datasets, uncover insights, and predict customer behaviour whilst streamlining workflows and improve efficiency. Collaborate with cross-functional teams across eCommerce and the wider next business to achieve business goals and improve the user experience. Provide weekly trade updates but also look for opportunities in-week to be as responsive as possible to customer wants and needs. Report back on any successes and share key learnings. Lead on new ideas & tests that could improve the customer experience across copy & attribution, with the ultimate aim to improve sales. Keep up to date with competitor activity - using any research to come up with new ideas and improvements Raise any live onsite issues promptly, help and support other team members that may have found other issues - escalate with managers where necessary. Keep up to date with new developments, continuously challenge what we do to move forward. Look for ways to improve how we work and drive efficiency. Respond to changes in the e-commerce landscape, trading priorities, and user behaviour. Has a helpful attitude and supports changes in the team. You’ll be doing all this from our Leicestershire Head Office. Our offices are inspiring, yes. But we understand that life happens. So, we’re big on making sure your work, works for you which is why we offer flexible working. Bring your energy. Play to your strengths. Make things bigger and better than before. Let’s Take It On. So if you’re confident at communicating and working with different teams, have Copywriting and Attributions experience, a good understanding of analytics and eCommerce trends with a proactive and friendly attitude to learn, this is the role for you The benefits We’ll discuss more of what you’ll get when you work for NEXT at interview, but here’s an overview of what you can expect: Salary range of £38,000 - £49,000 Profit–related bonus Contributions into a pension scheme Life assurance Sharesave scheme, which allows you to invest in NEXT and claim your share of our success A newly refurbished subsidised restaurant and bar On-site nursery (salary sacrifice scheme) in Leicester Staff shop Juice bar and coffee shop Free parking on-site, including car sharing Free company bus service to and from Leicester city centre and other areas 25% staff discount on most NEXT products – either in our stores or delivered directly to your desk National and local discounts on goods and services A digital GP healthcare service & loads more