ABEC is a Building and Energy Management System Specialist. Our Product / Service Lines are;
* New Build BMS & PMS Projects (Contracting).
* BMS & PMS Maintenance and Remote Services and Monitoring.
* Special Projects in existing buildings (FM's and End Users)
* Energy Contracts and Projects
* Smart Buildings (Analytics & IoT)
This is a fast-growing company operating in The UK & Ireland and Europe with exciting growth and expansion plans. The main offices are in Tewkesbury and Wokingham with most of the workforce being mobile or remote.
Purpose of the role:
The company has achieved substantial growth without a marketing plan and now wishes to create and execute an effective marketing strategy. This is a great opportunity for someone who welcomes a fast paced and exciting environment in a growing business.
The ideal candidate for this role has substantial experience and an appetite to work in both a strategic and tactical capacity.
Duties & Responsibilities:
1. Design and implement a strategic Marketing Plan in co-operation with the management in line with company goals.
2. Work with the company CRO and Sales team by providing marketing support as required in line with the company go to market strategy.
3. Be responsible for delivering the Marketing Plan and defining tactics.
4. Be responsible for managing the Marketing Budget.
5. Create and refine and document the processes associated with the Marketing Plan.
6. Initiate and manage the CRM (Salesforce) to incorporate the marketing processes where applicable.
7. Manage the Marketing Team (This is initially 1 full time Sales and Marketing Co-Ordinator and 1 part time Social Media Manager).
8. Be responsible for the creation of both external and internal marketing material.
9. Be responsible for press releases, case studies and press features.
10. Ensure ABEC exhibits at multiple exhibitions, events and trade shows.
11. Research, identify and ensure ABEC are nominated for multiple industry and business awards.
12. Be responsible for the creation of Corporate Video’s and animations.
13. Design, create and deliver regular marketing campaigns.
14. Be responsible for internal events such as Summer and Christmas Parties and an Annual Golf Day.
15. Be responsible for ABEC’s Social Media presence and campaigns.
16. Be responsible for both internal and external monthly newsletters and blogs.
17. Liaise with and manage external agencies, companies and marketing professionals where required.
18. Updating the company website and liaise with external agencies to increase SEO.
19. Complete and issue a monthly marketing report against the marketing plan.
20. Define and implement a new Customer Survey system and process and incorporate a Net Promoter Score value