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Global Senior Product Marketing Executive
Job Reference: twinkl/TP/655/161
Number of Positions: 1
Contract Type: Full Time
Salary: £30,000 per annum
Working Hours: 37.5
Location: Sheffield
Closing Date: 31/03/2025
Job Category: Growth
Job Introduction
Twinkl is seeking a dynamic and results-oriented Global Senior Product Marketing Executive to join our global team in the UK. In this strategic role, you will lead the development and execution of product marketing strategies for Twinkl’s solutions. You will lead cross-functional teams to drive product awareness, adoption, and customer engagement through innovative marketing initiatives. You will develop campaigns and initiatives across Web & App marketing placements, drive seamless customer experiences, and optimise marketing performance across digital platforms.
Key Responsibilities
1. Conduct market research to understand customer needs, competitor landscape, and industry trends.
2. Re-evaluate the positioning and categorisation of products to align with market needs.
3. Set the stage for successful product launches by crafting compelling messaging and developing engaging content.
4. Lead the creation and execution of integrated marketing campaigns that blend online and offline tactics.
5. Develop detailed customer journey maps and identify touchpoints and strategies across the funnel.
6. Implement go-to-market strategies across various marketing channels.
7. Manage the product lifecycle through continuous marketing initiatives.
8. Become a core user of our CMS system and identify opportunities to improve efficiencies.
9. Develop compelling marketing materials like website copy and presentations.
10. Leverage automation, segmentation, and personalisation for effective outreach.
11. Analyse campaign performance data and leverage insights to optimise strategies.
12. Communicate and report on campaign and strategy performance.
13. Collaborate closely with international marketing teams.
14. Stay ahead of marketing and educational technology trends.
15. Be the voice of the product within the company.
Requirements
1. Proven experience in a product marketing role.
2. Background in developing and executing product marketing strategies.
3. Strategic thinker with the ability to translate business goals into effective strategies.
4. Strong focus on understanding customer needs.
5. Excellent communication and interpersonal skills.
6. Deep understanding of the education sector and digital marketing landscape.
7. Proficient in using marketing analytics tools.
8. Creative mindset with a passion for innovative marketing.
9. Strong analytical skills.
10. Project management proficiency.
11. Experience working with Global markets (Beneficial but not Essential).
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
What Makes Twinkl a Great Place to Work
* A friendly, welcoming and supportive culture.
* Diversity, inclusion and belonging initiatives.
* Generous benefits including health coverage and annual leave.
* Quarterly company awards programme.
* Seasonal events.
* Company sick pay after 3 months of service.
* Long-term service rewards and enhanced pay benefits.
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