Our Company:
Oradent Dental Care is presenting a great opportunity for a Performance Marketing Manager. We are dedicated to offering a high standard of quality patient care.
At Oradent, our core values are - Respect, Teamwork, Innovation and Responsibility.
We are looking for a friendly, professional person to join and inspire our practices and drive growth.
Supporting You:
The successful candidate will be fully supported by the Operations team; which currently includes: Operations Director, Operations Business Support Managers, Quality and Compliance Managers and Finance Team.
Salary: £32,000+ depending on experience.
Hours: 42.5 hours per week
Shift Pattern: Monday - Saturday
Our digital business is growing – fast – and we’re looking for an in-house Performance Marketing Manager to:
* Drive sales through customer acquisition, engagement and retention across digital channels.
* Work with the sales team to drive growth within the organisation.
* Design, implement and refine effective and efficient performance marketing strategies; champion commercial savviness, experimentation, learning and iteration in pursuit of customer satisfaction and business success.
Overview of role:
* Develop and execute comprehensive performance marketing strategies to drive campaigns for customer acquisition, conversion, and retention.
* Motivate the sales team.
* Manage end-to-end execution of social channels, Google and affiliates, identifying other areas of opportunity.
* Manage company reviews and ensure timely and efficient responses.
* Oversee all marketing campaigns.
* Create videos/testimonials on site.
* Utilise data analytics tools to analyse campaign performance and identify areas for improvement based on key performance indicators (KPIs) such as patient leads conversions through CRM.
* Manage performance marketing budgets to achieve optimal return on marketing investment (ROI), monitoring and adjusting activity and spend based on campaign performance and business goals.
* Plan and implement A/B testing and other experiments to optimise campaign performance.
* Ensure website, brand, and content are cohesive, delivering effective campaign messaging and creativity.
* Stay abreast of industry trends and emerging technologies to identify new opportunities for testing and innovation.
* Provide regular and ad-hoc reports, insights, and recommendations on campaign performance to the leadership team and other key stakeholders.
Important skills & attributes:
* Accountability
* Adaptability
* Attention to detail
* Commercial savviness
* Digital savviness
* Diligence
* Hunger for success
* Initiative
* Intelligence
* Proactivity
* Professionalism
* Strategic thinking
Qualification and Experience:
* 2 years in Performance Marketing
Our Recruitment Process
At Oradent Dental Care, we are committed to building a diverse and inclusive working environment. We strive to create a workforce that reflects the communities we serve and we are proud to be an equal opportunities employer.
Any offers of employment made by Oradent Dental Care will be subject to proof of eligibility to work in the UK and receipt of a satisfactory Enhanced DBS Certificate from the Disclosure & Barring Service.
Job Type: Full-time
Pay: £32,000.00-£35,000.00 per year
Schedule:
* Monday to Friday
* Weekend availability
Education:
* Bachelor's (preferred)
Experience:
* Performance Marketing: 1 year (required)
Work authorisation:
* United Kingdom (required)
Work Location: In person
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