University of East London Founded in 1898, we at the University of East London (UEL) are proud to change lives through education. Our goal is to advance industry 5.0 careers-first education and provide a clear path to the jobs and opportunities of the future. We’re committed to driving diversity in the 5.0 talent pipeline, working in partnership to promote talent wherever it is found and creating a balanced, inclusive, and green future. But we can't achieve this goal alone. We need forward-thinking, innovative, and curious individuals like you to join our community and help us craft our future. As part of our team, you'll have the opportunity to work with a diverse range of people who share your passion for creating positive change. We’re an inclusive and welcoming community that is constantly moving forward, never satisfied with the status quo. About Us The External Relations Directorate brings together an integrated Communications & Engagement and Student Recruitment & Marketing service. Our teams include Communications & Engagement, Marketing, Recruitment & Conversion, Outreach & Access, Design & Digital, Events & Advancement, and the International Office. We foster a culture of innovation and agility, continuously evolving to enhance our engagement strategies. If you thrive in a fast-paced, dynamic environment and enjoy driving impactful communications, we’d love for you to join us. About the Job As a CRM & Conversion Officer, you will play a vital role in engaging prospective students and guiding them through their journey to enrolment. Reporting to the CRM & Conversion Manager and collaborating with two other officers, you will develop and implement automated email and SMS campaigns that encourage student engagement. Your key responsibilities will include: Copywriting & Campaign Development – Crafting compelling, engaging communications. CRM & Data Management – Utilising MS Dynamics to segment audiences and ensure accurate, targeted messaging. Quality Control – Testing and proofing communications to maintain high standards. Collaboration & Communication – Working effectively within a close-knit team to enhance campaign efficiency. Continuous Improvement – Evaluating campaign performance to refine strategies and improve engagement. About You You are both creative and analytical, able to anticipate prospective students' needs and craft communications that drive engagement. A quick learner, you are comfortable working with CRM systems (ideally MS Dynamics) and thrive in a fast-moving, data-driven environment. You’ll bring: Excellent copywriting skills – Ability to create persuasive, audience-focused content. CRM experience – Knowledge of CRM systems, with a preference for MS Dynamics. Strong attention to detail – Ensuring accuracy in both messaging and audience segmentation. Collaboration skills – Ability to work efficiently within a team and communicate effectively. A proactive attitude – Constantly evaluating and refining campaigns for maximum impact. If you are passionate about student engagement, data-driven marketing, and impactful communications, we encourage you to apply Benefits Package At UEL, we believe that a great role is about more than just a salary. It’s about the complete package, including our outstanding work environment and inclusive culture. We offer a genuinely competitive salary, dependent on experience (DOE), and a range of excellent benefits. You can explore our full benefits package here : https://uel.ac.uk/benefits-professional-services-positions Equal Opportunities UEL is an inclusive equal opportunities employer and are proud of our Equality, Diversity, and Inclusivity achievements, including: zero gender pay gap, members of Stonewall and have won Athena Swan awards. We expect all employees of UEL to accept our EDI policy and will not tolerate discrimination in any form. Please note that this advert may close earlier than the stated deadline if we receive a high volume of applications. We encourage you to submit your application as soon as possible. Further Details Job Description & Person Specification