Cloud Based Marketing Specialist – Bedford
Our client, a well-established business in the Bedford area, has a need for an experienced Marketing Cloud Specialist to join their head office Customer Experience Team.
As the Marketing Cloud Specialist, you will take the lead in developing and managing Salesforce Marketing Cloud. In this role, you will support the Marketing Manager in delivering effective Customer Relationship Management (CRM) campaigns targeting both B2C and B2B audiences.
Your key responsibilities will be to:
1. Use Salesforce Marketing Cloud to design and develop dynamic emails and complex multi-channel journeys.
2. Create SMS campaigns and app push notifications using Salesforce Marketing Cloud.
3. Analyse campaigns and propose optimisations and future recommendations, providing detailed analysis and visual information as appropriate.
4. Make recommendations and suggestions, supported by relevant information to the CRM Manager.
5. Complete quality assurance checks on changes to audiences, emails, and journeys in Marketing Cloud.
6. Complete regular internal system audits and prepare for upgrades.
7. Work with third-party agencies and internal teams where required to establish enhanced processes and functionality.
Required Skills and Experience:
1. Experience with Marketing Cloud (Exact Target).
2. Proficient in email development languages – HTML, SQL, Amp script, and CSS.
3. A demonstrated ability to understand and articulate complex requirements.
4. Sales Cloud/Service Cloud experience desirable.
5. Previous experience working in a SCRUM or agile environment desirable.
6. Excellent communication skills and ability to take ownership and work independently and as part of a team.
This is a fantastic role working for a highly successful business, in modern out-of-town offices with free onsite parking and a subsidised canteen.
Salary: £40,000 with free onsite parking, subsidised canteen, pension.
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