JOB PURPOSE The Online Marketing Specialist (Maternity Cover) is responsible for all the digital needs of the UK & Ireland with the ability to manage the B2C and B2B websites. This will be a hands-on and exciting role for an experienced Digital Marketing professional with a proven track record of delivering results. The successful candidate is someone who will thrive in a dynamic, fast-paced international organisation working closely with the corporate teams based in Naples - Italy and Geneva - Switzerland. KEY ACCOUNTABILITIES · Takes ownership of the company B2B and B2C websites, ensuring they are kept up to date with well optimized content · Works closely with the product teams to create new landing pages for marketing campaigns · Liaises with the agencies to create engaging PPC, Display and Video ads for current and upcoming cruises · Creates various banners for the websites and the sales team as well as copywriting for the landing pages · Works alongside the web team in Naples to ensure the B2C websites are running smoothly, without any issues and always showing up to date content and prices · Manages the company's social media platforms on Facebook, Twitter and YouTube and tracking engagement performance · Manages activities with influencers, coordinating these with the Marketing Director, Social Media HO team or external agency QUALIFICATIONS · Fluent in English · BA degree required, MA level an advantage · Very good knowledge of SEO and SEM in general · Experience using analytics tools such as Google Analytics, SEMRush, and Wizaly · At least 3 years of relevant digital marketing experience either in an agency or in-house · Experience in the travel or hospitality sector is an advantage · Independent self-starter with keen attention to detail and excellent communication skills · Able to use Adobe Photoshop;· Good knowledge of Microsoft Office, particularly of PowerPoint and Excel · Experience of using CMS is an advantage (especially Sitecore) VISA REQUIREMENTS · Full Right to Work in the UK required