Title: Head of Paid Media (LUXURY)
Location: Remote (UK ONLY)
Role Overview
As a Head of Paid Media you will lead the strategy, execution, and optimization of paid media campaigns across platforms including Pinterest Ads, Google Ads, Meta Ads (Facebook and Instagram), and TikTok Ads. Your expertise will be instrumental in driving brand awareness, engagement, and conversions for our clients.
Key Responsibilities
* Develop, implement, and manage paid media campaigns and strategies
* Optimise campaigns through A/B testing, audience segmentation, and bid strategies to maximise ROI.
* Monitor and analyse performance metrics, providing actionable insights and recommendations for improvement.
* Collaborate with the creative team to ensure ad content aligns with campaign goals and platform best practices.
* Manage budgets effectively, ensuring campaigns remain within allocated spend while delivering optimal results.
* Stay up-to-date with platform updates, trends, and emerging paid media opportunities to ensure campaigns are innovative and competitive.
* Prepare detailed reports and presentations for internal stakeholders and clients, showcasing campaign performance and ROI.
Requirements
* Proven experience managing paid media campaigns across Pinterest Ads, Google Ads, Meta Ads, and TikTok Ads.
* Agency experience
* Luxury brand/client experience - NEEDED
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SUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).
*Thank you for your interest in the above vacancy. Please note - due to the high volume of CVs & applications we receive, we can't always get back to everyone, although we do try our best!