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Overview
Do you want to be help enrich the lives of learners worldwide? At RM, we've been pioneers of education technology since 1973. We provide technology and resources to the education sector supporting over 10 million students around the world. We work with 28,000 schools, nurseries, and education trusts in 115 countries to deliver customer-centric solutions that improve education outcomes worldwide.
Responsibilities
Job Purpose
The Head of Marketing in RM Assessment leads the marketing team to inspire and drive lead generation that supports the growth aspirations of RM Assessment. Accountable for developing and promoting a strong RM Assessment brand awareness that generates engagement and growth across our market sectors and global regions.
This role demands an experienced marketing leader with a proven track record in developing and executing creative, energetic and dynamic branding, PR plans, and a product marketing strategy that supports business growth goals and Go To Market plans. This individual will have experience of building, motivating, and coaching a team of up to 4 experienced Marketing Managers with the specialist skills to deliver high-quality work and to dynamically adapt to needs and opportunities as they arise.
Key Responsibilities:
* Brand & PR Management: Define, promote and maintain a strong and clear RM Assessment brand identity across RM and our markets.
* Marketing Strategy and Leadership: Develop and execute a dynamic and exciting Assessment marketing strategy that supports sector Go To Market plans and growth targets.
* Digital and Content Marketing: Motivate and inspire the team to create engaging, high-quality content that promotes RM Assessment's products and brand.
* Customer Relationship Management: Motivate and coach the team to work with Business Development and Pre-Sales teams to define a coordinated strategy for customer relationship management.
* Market Research and Insights: Create, inspire and organise strategically targeted market research and competitor analysis to identify trends and opportunities.
* Cross-Functional Collaboration: Collaborate closely with cross-functional teams to promote Marketing activities and achievements.
* Commercial Awareness: Monitor spend of marketing activities within agreed budgets, track performance metrics, and report on marketing campaign results.
Experience
* Experience of leadership in creating and inspiring creative brand, PR and Marketing plans.
* Line managing, coaching and mentoring a high performing marketing team.
* Qualifications: Professional, graduate or post graduate qualifications in Marketing (e.g. CIM), Business or Communications is desirable.
* B2B experience: A good understanding of using content and digital marketing as part of a B2B marketing funnel is essential.
* Driven: Focus on tangible results-orientated outcomes.
What's in it for you?
At RM we have "My Work Blend @RM" which provides office-based colleagues with multi location and hybrid working options to suit them. We offer a competitive salary and core benefits package, including private medical healthcare, life assurance, and a Group Personal Pension Plan.
To better reflect the society that we serve, we're committed to building a diverse workforce and creating an inclusive and welcoming environment for all.
Unfortunately, we are unable to offer sponsorship for this role.
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