About the Team The Core Analytics Team is a centralized function to provide data-driven insights and capabilities for our business stakeholders. We collaborate closely with our Marketing, Product, and Engineering teams to deliver the best marketing experiences to our customers and maximize return on marketing investment for Roku. About the Role Roku is looking for a Senior Data Scientist to join our Core Analytics team supporting Marketing Technology. This individual will be integral to accelerating Roku’s web development to make Roku.com a hub for content discovery across free ad-supported and paid subscription channels, device discovery and purchase, and much more. In collaboration with web product, marketing technology, and other stakeholders this role will be responsible for conducting deep dive analyses to identifying opportunities for development, designing and analyzing A/B tests of new web features, and building reporting tools for rapid, accurate, and actionable insights. Key to the role will be a focus on robust quantitative methods, ability to integrate data and insights from multiple different sources, attention to detail, curiosity, and strong problem-solving skills. What you'll be doing: Design and execute A/B tests to optimize performance across Roku’s websites Build reporting data pipelines and dashboards to ensure stakeholders can access accurate, timely, and actionable insights from multiple data sources (e.g. Google Analytics, Roku’s internal databases) Work directly with stakeholders to understand key business questions that will accelerate and optimize web for Roku Analyze structured and unstructured data and communicate insights to help stakeholders solve business problems, identify trends and make data-driven decisions Deliver presentations to clearly and effectively communicate findings and recommendations to stakeholders Translate complex technical topics into clear business recommendations Provide feedback directly to leadership and stakeholders across the company on performance of various initiatives and untapped opportunities We're excited if you have: A bachelor’s degree and extensive experience of advanced analytics experience or a Masters/Ph.D Expertise in web analytics and dashboarding tools (e.g. Google Analytics) Expertise in SQL, R, Python or other programming language to query data and perform analysis Expertise in A/B testing Hands on experience with visualization tools like Tableau or Looker Have a bias towards action in resolving issues and operate in a high-energy, fast-paced environment LI-PA1