Spot. Bournemouth, England, United Kingdom
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Help redefine content marketing for the UKs most overlooked but fastest-growing audience.
We're SO Home, a bold, fast-moving, tech-powered start-up on a mission to revolutionise how the 65+ population in the UK finds housing, finance, and lifestyle support. We're building a brand that empowers older people and their families with knowledge, tools, and trusted options and we need a Content Marketing Manager to bring our story to life.
This is your chance to lead a content strategy with real meaning, producing high-volume, high-impact work that fuels lead generation, boosts conversions, and speaks directly to audiences that matter.
What You'll Do:
* Create compelling, high-quality content across blogs, email campaigns, landing pages, eBooks, infographics, videos, podcasts, and more.
* Tailor messaging for three core groups: older people, their adult children (influencers), and professionals (advisors).
* Write content that informs, nurtures, converts and builds long-term trust.
* Build and manage a fast-moving content calendar in line with marketing goals.
* Produce high-volume content that doesn't sacrifice quality.
* Optimise for SEO and ensure alignment with broader campaign goals.
* Storyboard and script video content for YouTube, reels, and social media.
* Use AI and automation tools to scale content ideation and production.
* Collaborate closely with marketing, CRM, and paid media teams.
* Measure performance and continually optimise based on insights.
What We're Looking For:
* A versatile and high-output content creator who knows how to write for different voices and platforms.
* Proven ability to produce content that drives measurable results (engagement, leads, conversions).
* Strong SEO knowledge and experience writing both short- and long-form content.
* Skilled in content design, video scripting, and social media storytelling.
* Fluent in tools like Canva, Adobe Creative Suite, and modern AI-based production platforms.
* Comfortable in a fast-paced, agile environment and motivated by autonomy.
* Bonus if you've worked in financial services, property, or the senior market.
Why You'll Love It Here:
* Shape a content strategy that actually helps people and scales fast.
* Full ownership and creative freedom within a supportive growth-focused team.
* Competitive salary, performance bonus and equity options.
* A chance to work with the latest in AI and content automation.
* Join a purposeful brand set to lead the 65+ market in the UK.
Ready to write your next chapter with us?
Apply with your CV, content portfolio, and a short cover letter. Let's build something important - together.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing, Sales, and Public Relations
Industries
Internet Marketplace Platforms and Financial Services
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