About Us: At Concept Onyx Recruitment, we are representing an innovative company on a mission to make the online world accessible for all. With a significant global presence and a user base that has grown to over 7 million in the past year, our client is a leader in providing cutting-edge accessibility solutions. Join a dynamic team dedicated to driving positive change and be part of an exciting journey towards global market leadership.
Role Overview: We are seeking an experienced Events & Partnerships Marketing Manager with a SaaS background. In this role, you will drive multi-channel events and networking opportunities to engage new audiences and enhance our client's brand. You will play a pivotal role in business and brand growth by managing marketing partnerships, events, and trade shows.
Key Responsibilities:
* Event Management: Identify, grow, and manage a multi-channel events program, including trade shows, webinars, podcasts, and more. Ensure high-quality networking and revenue opportunities.
* Strategic Planning: Develop comprehensive marketing plans for events aligned with regional and brand strategies, covering promotional campaigns, email marketing, social media, content creation, and advertising initiatives.
* Collaboration: Work closely with the Partnerships Team to maximize marketing opportunities, enhance mutual growth, and create a collaborative network to boost brand awareness and thought leadership.
* Content Creation: Assist in designing, creating, and publishing marketing collateral and campaigns.
* Stakeholder Engagement: Build strong relationships with journalists, bloggers, and influencers relevant to our industry.
* Tech Savvy: Utilize marketing automation tools and CRM systems to manage event registration, attendee communication, and post-event follow-up.
* Creative Design: Collaborate with the design team to create compelling event collateral, including brochures, flyers, signage, and digital assets.
* Continuous Improvement: Implement feedback mechanisms, surveys, and satisfaction metrics to improve event experiences and meet customer expectations.
* Market Insight: Stay abreast of industry trends, competitive landscape, and emerging technologies to identify opportunities for innovation and differentiation.
* Performance Monitoring: Monitor and analyze key performance metrics to optimize future event strategies and campaigns.
Qualifications:
* Minimum of three years experience in B2B event marketing, preferably in a SaaS environment.
* Proven track record of successfully executing marketing campaigns and driving attendance for events.
* Strong project management skills, with the ability to multitask and prioritize deadlines.
* Excellent written and verbal communication skills.
* Ideally proficient in Hubspot, or similar marketing automation platform, and analytics tools.
* Creative thinker with a keen eye for detail.
* Team player with the ability to collaborate effectively with cross-functional teams and external stakeholders.
What We Offer:
* Hybrid working: 3 days office / 2 days remote.
* Flexible start/end times.
* 24 days annual vacation (plus UK bank holidays), increasing to 25 days from Jan 2025.
* 10 days Workcation - work reduced hours from somewhere interesting.
* BHFC Healthcare.
* Death in Service.
* Quarterly social events.
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