Senior Marketing Manager (12 month FTC) Edinburgh (GB)
LGT Wealth Management UK LLP is a UK-based partnership, wholly owned by the private banking group LGT, which is in turn owned by the Princely Family of Liechtenstein. Our aim is to offer a fresh approach to wealth management by putting our clients first and providing a transparent service designed around their needs.
Business Unit
The Marketing team at LGT Wealth Management plays a crucial role in defining and shaping our brand, promoting our services, and engaging with clients. Our team is responsible for developing and executing comprehensive marketing strategies, managing digital campaigns, creating compelling content, and maintaining our brand presence across various platforms.
Brief Role Objective:
We are looking for an experienced, motivated, proactive, and highly organised Senior Marketing Manager to take responsibility for the implementation of the marketing plan, alongside the LGT Wealth Management Marketing Team. This role will focus on delivering the Scotland and regional marketing strategy and leading on charity-driven marketing activities.
Key Responsibilities:
1. Lead the marketing strategy and brand awareness across Scotland:
o Work with the Head of Marketing & Communications to deliver the Scotland marketing plan, including events, digital, communications, PR, advertising, sponsorship/partnerships, and social media.
o Manage the Scotland office relationship with the external PR agency to deliver the Scotland PR plan.
o Work closely with key stakeholders in Scotland.
2. Take ownership of the regional marketing plan:
o Build strong working relationships with all offices (outside London) across the business.
o Deliver across the full marketing mix of events, digital, communications, PR, advertising, partnerships, and social media.
o Lead on charity and philanthropy-driven marketing activities, including delivering the charities marketing plan and managing all aspects of their marketing plan.
3. Serve as the Marketing team’s representative on the charity committee:
o Collaborate with the charity committee to develop initiatives that engage audiences and provide marketing support on various workstreams as required.
4. Manage all events for Scotland and the regions:
o Work with the Events Manager on the delivery of the firm’s flagship event programme as required.
5. Take responsibility for ad hoc projects and campaigns: Depending on critical business needs.
6. Act as brand guardian:
o Ensure that brand and communications guidelines are maintained across marketing and event-related assets.
o Work with external design agency on the creation of new marketing material.
Your Profile
Key Skills and Technical Requirements:
* Proven experience as a generalist Senior Marketing Manager, including event experience, project management experience, copywriting, and managing external agencies.
* Excellent organisational and project management skills.
* Solution-oriented attitude.
* Team player with the ability to take the lead, as well as work independently.
* Ability to perform well under pressure.
* High attention to detail.
* Strong communication and stakeholder management skills.
* Excellent working knowledge of the Microsoft Office suite of products, especially Word, PowerPoint, and Excel.
Do you feel addressed? Then simply fill out the online application. We look forward to getting to know you.
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