Through education, people can transform their lives and reach career goals. learndirect has been empowering individuals to reach the height of their potential for many years, with a forward-thinking digital approach.
As the UK’s leading online learning provider, we have helped millions of learners gain qualifications that have led to exciting careers. Our work is to empower, inspire, and transform lives through flexible education made accessible to all.
From Access to Higher Education Diplomas and GCSEs to animal courses and accredited dental nursing qualifications, we offer education to individuals from all backgrounds and at any stage of their life and career.
Through partnerships with industry-leading providers in multiple sectors, learndirect has helped more than 4.5 million learners get the qualifications they need. With rapid expansion well underway, you could become a part of the online solution to educational needs.
Job Purpose:
As an e-CRM Manager, you will be responsible for managing learndirect’s HubSpot and leading our email & SMS marketing efforts. This role is crucial in ensuring seamless, automated, and data-driven customer relationship management while optimising communication strategies to drive engagement and revenue.
You will play a key role in executing e-CRM strategies, maintaining strong relationships with existing learners, and contributing to overall marketing initiatives. Your expertise in HubSpot’s features will be instrumental in successfully engaging and nurturing our customer base.
This role will be based in our Bournemouth, Dorset office.
Key Responsibilities and Accountabilities:
CRM Management (HubSpot)
1. Oversee and manage HubSpot CRM across Sales, Marketing, and Service Hubs.
2. Develop, implement, and maintain automated workflows to streamline business processes.
3. Ensure data accuracy and consistency through data cleaning and segmentation.
4. Build and manage reports and dashboards to track key performance metrics.
5. Provide training and support to internal teams on HubSpot best practices.
6. Stay up to date with HubSpot updates and implement new features or improvements.
7. Support in managing and maintaining the e-CRM strategy, encompassing automated email campaigns, segmentation, and personalised content using HubSpot.
8. Set up and deploy integrated apps within automated workflows to support business initiatives.
Email & SMS Marketing
1. Work closely with the design and Marcomms team to create engaging and high-performing email campaigns.
2. Plan and develop a monthly email and SMS plan for learndirect Digital Group.
3. Deliver emails and SMS on an ad hoc basis with quick turnarounds to meet the needs of a dynamic and fast-paced environment.
4. Send SMS marketing campaigns that drive customer engagement and conversions.
5. Utilise segmentation and personalisation tools to optimise communication effectiveness.
6. Monitor and analyse campaign performance to identify trends and insights, providing recommendations for improvements.
7. Use HubSpot's reporting capabilities to track and measure the success of sale and marketing campaigns, sharing results with key stakeholders.
8. A/B test subject lines, messaging, and layouts to enhance campaign effectiveness.
Additional
1. Work with external agencies to implement and drive AI innovation across the business.
What we are looking for in you -
1. Proven experience as a CRM Manager or similar role, with at least 2 years managing HubSpot.
2. In-depth knowledge of HubSpot's eCRM functionalities, including automation, personalisation, workflows, and reporting.
3. Proficiency in data analysis and reporting tools to measure campaign effectiveness.
4. Familiarity with data protection regulations, particularly GDPR, and its application in e-CRM activities.
5. Detail-oriented, organised, and capable of managing multiple tasks and deadlines effectively.
6. Excellent communication skills, both written and verbal, with the ability to craft engaging and relevant content.
7. Collaborative team player with the ability to work cross-functionally and provide guidance on HubSpot best practice.
Why work with Us?
1. Complete a funded course of your choice after your probation period.
2. Excellent holiday allowance plus bank holidays – to include one extra day’s holiday for your birthday / appreciation day.
3. £50 Amazon thank you Voucher for your birthday.
4. Company pension scheme.
5. Refer a friend scheme.
6. Inclusive culture and positive working environment.
7. Staff social events.
The salary range for this role will depend on experience between £45,000 to £55,000.
We are an equal opportunity employer, always looking for the right talent based on merit for every position. learndirect believes passionately in including all employees equally in the learndirect culture and mission. We actively encourage diversity of thought and champion our talented individuals.
Proposition: Empowering people to reach their potential.
Our Mission: Removing barriers (time, tech, cost) to enable a ‘learning lifestyle’.
Our Vision: To create the modern approach to learning.
Our Values: Working with PACE we strive to be:
Passionate “We show pride, enthusiasm, and dedication in everything that we do, for our learners, our customers, ourselves, and each other.”
Agile “We positively embrace and respond quickly to change through a flexible, proactive workforce that seizes opportunities.”
Courageous “We challenge the norm, creating continuous business improvement and opportunities through entrepreneurial thinking balanced with a sound commercial approach.”
Empowering “We trust and inspire people to do their best and believe in themselves. We are open to a diversity of ideas, approaches, and points of view.”
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