Visitor Experience Manager
Reference: MAR20253483
Expiry date: 22:59, Fri, 18th Apr 2025
Location: South Stack
Benefits: Pension Scheme, Life Assurance Scheme, 26 days' Annual Leave (Pro-Rata)
We are looking for a positive and innovative Visitor Experience Manager to help us deliver amazing experiences for our visitors, connect people with nature, drive visits to our reserve and generate vital income for the protection of our incredible nature and wildlife.
About South Stack
South Stack is one of the RSPB’s top visitor sites, located on Holy Island close to Holyhead on Anglesey. The reserve encompasses the habitats of heathland, farmland, cliffs, coast, and ocean, and is especially important for its breeding choughs. We manage the lowland coastal heathland and farmland to provide suitable nesting and feeding conditions. As part of our commitment to providing excellent, fully accessible facilities, we have recently undertaken extensive redevelopment works, including the refurbishment of our café.
South Stack offers a huge opportunity to engage people, connect them with nature, and gain their support for the RSPB’s vital conservation work.
About the role:
Exceptional visitor experience will be at the forefront of all you do, from creating and delivering a profitable events programme to developing on-brand signage and interpretation for our visitors. You will be an excellent communicator with experience in people engagement and interpretation, ideally within a visitor attraction. You will develop a marketing plan that drives visits to our reserve and manage our popular social media channels to engage and inspire visitors before they arrive. You will contribute to the leadership, planning, and efficient day-to-day running of the visitor operation that contributes to the overall success of the reserve.
Leading a diverse team of staff and volunteers with positivity and enthusiasm, you will be commercially minded and organised to support that team in achieving increased visitor income, footfall, and satisfaction. You will have a passion for people engagement and understand what excellent visitor experience looks like. You will be a great team player who embraces change, inspires others to reach their full potential, and enjoys working closely with a wide variety of people from retail, catering, and membership to the land management team and the wider HQ support teams.
Essential skills, knowledge and experience:
* Computer literate to include professional use of social media adhering to brand.
* Good working knowledge of visitor engagement techniques.
* Successful experience of managing and supporting a team.
* Proven ability to plan and prioritise workloads.
* A natural leader who can motivate and inspire people.
* Problem-solving skills and ability to work on own initiative with high attention to detail.
* Able to build and maintain strong working relationships.
* Ability to maximise opportunities for visitor engagement and income generation.
* Assertive and resourceful with a proven track record of getting things done.
* Excellent verbal and written communication skills.
* Experience of managing and delivering against targets and KPI’s.
* Experience of planning and delivery of a high-quality visitor offer.
* Proven track record of managing a successful visitor project or visitor attraction.
Desirable skills, knowledge and experience:
* Welsh speaker
* Working knowledge of Equal Opportunities and Diversity.
* Health and Safety in the workplace.
* Knowledge of wildlife and conservation.
* Experience of analysing and interpreting data in a visitor experience environment.
* Ability to manage and respond to customer needs and feedback.
Although experience in a similar role is desirable, we actively encourage anybody who believes that they have the required transferable skills to apply for this role. We’re after the right person. If you don’t quite hit all the criteria, but still hit the majority, you should still apply!
Additional Benefits:
* 34 days annual leave (including bank holidays)
* Annual volunteer day with the RSPB or another charity
* 4 weeks paid sabbatical for every 5 years of service
* 20% discount at all RSPB retail outlets
* Cycle to work scheme
* Free access to the RSPB Worker Assistance Programme
Additional Information:
This is a permanent, full-time role for 37.5 hours per week. Working days will be Saturday to Wednesday.
As part of this application process, you will be asked to provide a copy of your CV and complete an application form including evidence on how you meet the skills, knowledge, and experience listed above.
We are committed to developing an inclusive and diverse RSPB, in which everyone feels supported, valued, and able to be their full selves. To achieve our vision of creating a world richer in nature, we need more people, and more diverse people, on nature’s side. People of colour and disabled people are currently underrepresented across the environment, climate, sustainability, and conservation sector. If you identify as a person of colour and/or disabled, we are particularly interested in receiving your application. Contact us to discuss any additional support you may need to complete your application.
The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.
This role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.
Before applying for this role, we recommend reading through the candidate guidance notes attached to the top of this advert.
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