VANRATH are delighted to be assisting Major Client from the construction industry with the recruitment of a Senior Marketing Executive / Marketing Executive to join a growing and dynamic team based in Toome.
Salary - DOE - Fantastic Benefits Package
Hours - Mon-Fri-09:00-17:00
Office-based employment.
Responsibilities:
Digital Marketing and Social Media Management:
* Develop and execute digital marketing campaigns across on relevant social media platforms such as Facebook, LinkedIn, Instagram, and other relevant platforms.
* Increase followers and engagement across social media channels through compelling content and targeted strategies.
* Monitor and analyse performance metrics to optimise campaigns and deliver ROI .
Search Engine Optimization (SEO) & Marketing Effectiveness
* Track and report on marketing KPIs, including lead generation, candidate attraction, conversion rates and return on investment (ROI)
* Optimise website content for search engines to improve organic traffic and search rankings.
* Conduct keyword research to target relevant audiences effectively.
Candidate Attraction:
* Develop innovative campaigns to attract high-quality construction workers and electricians.
* Work closely with recruitment teams to understand target audiences and tailor marketing efforts accordingly.
* Collaborate with sales and recruitment teams to align marketing strategies with business goals
Content Creation and Branding:
* Enhance the brand identity and position in the recruitment and engineering industries
* Create engaging, industry-relevant content, including blogs, articles, videos, and graphics, to attract and inform candidates and clients.
* Ensure consistent brand identity across all touchpoints, including marketing materials, social media, and the website.
Marketing Materials:
* Design and produce promotional materials, including brochures, flyers, and presentations, for use in campaigns and trade shows.
Website Design and Management:
* Collaborate with designers or developers to ensure the website is user-friendly, visually appealing, and optimised for candidate applications.
* Regularly update the website with fresh, relevant content and job listings.
Trade Shows and Events:
* Represent the company at industry trade shows and events, ensuring a professional and engaging presence.
* Coordinate marketing support for events, including banners, merchandise, and event promotions.
Ideal Criteria:
* Marketing or related degree
* Construction or recruitment industry experience
* Strong Adobe creative suite skills
* 2+ years marketing
Some feedback we have received from recent candidates –
“I had an excellent experience with Vanrath, Jordan couldn't have been more helpful from preparing for interview to preparing for my first day in my new job in Belfast.”
“Highly recommend the service offered by Chris - professional, efficient and friendly, making the process of obtaining a new contract very pleasant. Continues to support me in my new role in any way he can. Thank you Chris. Pleasure dealing with you.”
“I got great assistance from Robbie Lemon from Vanrath, he assured me that he would get me a job placement. That’s exactly what he did. I am very grateful for the good service, assurance and commitment. Thank you very much!”