JOB TITLE: Content & Social Media Executive
LOCATION: Cardiff, Cardiff store is their place of work / flexibility to work from home / visit HQ (Bristol) every other week.
REPORTS TO: Marketing Manager
OBJECTIVE
At MyCookieDough, the Content & Social Media Executive will play a vital role in managing our social media platforms, creating high-quality content that converts customers, and engaging our audience across TikTok, Instagram, Facebook, and beyond. The role will also involve planning and executing content shoots, managing content libraries, and supporting UK and international store openings through strategic content creation.
This is an exciting opportunity for a career-driven, ambitious individual with a passion for food, creativity, and social media, and who thrives under pressure and is ready to grow their career in a fast-paced, dynamic environment.
PRINCIPLE RESPONSIBILITIES (including but not limited to):
Social Media Management
* Manage and grow social media presence across TikTok, Instagram, and Facebook.
* Regularly post engaging content on TikTok and Instagram, including Reels, Stories, and creative video content.
* Stay active on social platforms by identifying emerging TikTok and social trends and creating content that reacts quickly to these trends.
* Actively engage with the community by responding to comments, messages, and fostering strong relationships with followers.
* Monitor social media performance, analyse trends, and adapt strategies to enhance engagement and drive growth.
Content Creation
* Plan, create, and edit Reels, Stories, and other creative video content that converts customers and aligns with the MyCookieDough brand.
* Execute content shoots for new product launches, campaigns, and events.
* Produce animations and videos for POS screens, video signage, and social platforms.
* Capture high-quality content using Canon EOS R6 DSLR cameras and mobile devices.
* Edit visuals and videos using Adobe Creative Suite tools, including Premiere Pro, Photoshop, and Lightroom.
* Ensure all content aligns with the MyCookieDough tone of voice and brand standards.
Content Management
* Manage and maintain a content bank to ensure a steady flow of fresh, high-quality visuals for stores and campaigns.
* Review and sign off on all content to ensure quality and consistency.
Event Support & Travel
* Attend UK-wide and international store openings to capture on-site content, create real-time social updates, and engage customers online.
* Work with internal teams to plan content strategies for key events, store openings, and product launches.
Performance Analysis
* Monitor and analyse social media performance metrics to identify what works, optimise content strategies, and report on success.
PERSON SPECIFICATION
* High-energy, people person with a positive attitude and a passion for engaging with audiences.
* A HUGE foodie who loves TikTok trends, social media, and creating content that excites and converts.
* Career-driven, ambitious, and ready to take on challenges in a fast-paced environment.
* Thrives under pressure, adapts quickly to change, and takes initiative to get the job done.
* Proven experience managing TikTok, Instagram, and Facebook platforms, including content creation, Reels, and engagement strategies.
* Experience with DSLR cameras (Canon EOS R6 preferred) and mobile content creation.
* Proficient in Adobe Creative Suite (Premiere Pro, Photoshop, and Lightroom) or similar software for video and photo editing.
* Strong video editing skills, including the creation of Reels, animations, and other creative video content.
* Excellent organisational skills with the ability to manage a content bank and ensure alignment with brand needs.
* Willing and able to travel across the UK and internationally for store openings and content shoots.
* Proactive, independent worker who collaborates effectively with teams.
WHAT WE’RE LOOKING FOR
We’re looking for a creative, driven, and enthusiastic individual who lives and breathes social media and has a love for food and storytelling. If you’re ambitious, thrive under pressure, and want to grow your career by creating impactful content in an exciting, dynamic company—this role is for you.
(We provide camera and equipment)
Job Types: Full-time, Permanent
Pay: £28,000.00-£30,000.00 per year
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