Digital Data Analyst Burton Upon Trent (Hybrid - 1-2 Days in Office)£40,000 - £45,000 A leading UK brand is seeking a Digital Data Analyst to drive website performance insights across 80 sites, ensuring accurate tracking, reporting, and customer journey analysis. THE COMPANY A well-established business investing in digital transformation and analytics. The team works across web, CRM, loyalty, and data science, providing key insights to optimize customer experience and engagement. THE ROLE As a Digital Data Analyst, you will analyze website performance, ensure data accuracy, and create SQL-driven reports and dashboards to inform key business decisions. You will: Analyze customer journeys to identify drop-off points Work with GA4, SQL, Looker, and Power BI to generate insights Debug analytics tracking to ensure data accuracy Provide deep-dive analysis to improve conversion rates YOUR SKILLS AND EXPERIENCE Experience in web or digital analytics Strong knowledge of SQL, GA4, Looker, Power BI Ability to debug tracking and work across multiple sites THE BENEFITS £40,000 - £45,000 Hybrid working (1-2 days in the office) Work on high-impact digital analytics projects HOW TO APPLY Please register your interest by sending your CV to Mohammed Buhariwala at Harnham via the Apply link on this page. KEY TERMS Digital Analytics, Web Analytics, Customer Journey, GA4, SQL, Power BI, Looker, Data Extraction, Tag Debugging, Conversion Rate Optimization, Business Intelligence, Data Visualization.