The newly created role will be focused on developing and implementing a new social and content strategy, with strands of activity that focus on growing and engaging audiences, raising the profile of the Orchestra on a global scale and maximising income. The successful candidate will be responsible for the management and optimisation of all our social channels, as well as content development and capture. Importantly, the candidate will work closely with the Marketing and Concerts teams to ensure our social channels are full of rich and engaging content, and a central part of the marketing mix. They will need to be confident in developing relationships pan-organisation, as they will work closely with a core group of staff and players to expand the capture and development of content.
Key Responsibilities
Strategic Planning:
* With the Marketing team and any external research/audience agencies, develop an annual content and social strategy and planner, which serves all areas of the business and campaigns
* Develop a brand personality appropriate to each channel, which builds on the Philharmonia core brand mission and values
* Develop a strategy for paid social activity and digital advertising
* Look at the introduction of more social channels, where appropriate
* Using various analytics tools, and tied to the wider organisational data strategy, develop reports for circulation on a regular basis, which show growth in audience numbers and engagement
Project Management:
* Schedule and optimise social channels (organic), ensuring there is a variety of content with a consistent TOV and brand, which delivers audience engagement, growth, and diversification
* Schedule and optimise paid social and digital advertising to maximise best performing channels
* Work with Managers to support with SEO and website navigation, as part of the whole customer journey
* With the Managers and an external agency, support with optimisation of the Google Grant account
* Analyse the effectiveness of all social and content and implement any optimisations and learnings
* Attend concerts and activities where relevant and part of the strategy, in order to capture imagery, stories and footage
* Coordinate with the stage management and concerts teams to ensure that information is shared well in advance and opportunities are maximised
* Work with partner venues and organisations to promote the work we do as engagements and on tour, in support of both parties’ strategies
* Work with the Data and Insight Manager to improve data capture, monitoring and understanding
Leadership and Management:
* With the Director of Marketing & Comms, work to engage the whole Orchestra in the production of content
* Work with a core group of players and staff to build confidence in the creation of content and capture, building a strong in-house team
Managerial Responsibilities:
* Attend workshops/conferences/seminars to be on the front foot of social media and content development – share learnings with the team and other stakeholders
* Be a brand guardian for the Philharmonia identity, working with the Director of Marketing & Comms to evolve and optimise branding across online channels and beyond
* Work with Director of Marketing & Comms on new online projects that may arise, as part of the programme and business development
Please send your CV and Cover Letter to philharmoniahr@thehrhub.co.uk