Job Description:
Our client, a leading financial services firm, has a new and exciting opportunity for a Digital Marketing Manager to join their team on a permanent basis. In this role, you will lead the management of the firm's website and digital marketing strategy.
Essential Skills/Experience:
* 5+ years of digital marketing experience, including website management and development
* Proven track record of managing successful digital marketing campaigns
* Strong understanding of UX and SEO
* Proficient in web analytics tools (e.g. Google Analytics) and CMS platforms
* Excellent project management skills
* Experience within the financial services sector advantageous
* Familiarity with CMS platforms: Wordpress and Adobe; UX, SEO, Data analytics: Google Analytics, Adobe Analytics; Digital marketing trends; Branding and positioning; Compliance and regulations essential.
* Understanding of web development basics: HTML, CSS, JavaScript; CRM systems: Salesforce; Project management tools; SEM advantageous.
Core Responsibilities:
* Lead the selection process for the CMS platform, ensuring full compliance with regulatory requirements.
* Lead the strategic planning and execution of the website re-development project.
* Collaborate with designers, developers, and content creators to ensure the website meets user experience and functionality standards.
* Ensure the new website is optimized for SEO, mobile responsiveness, and analytics gathering.
* Oversee the migration of content from the old website to the new platform.
* Develop CMS templates and building blocks to create a comprehensive and future-proof website design, ensuring optimal internal usability for website content creators.
* Develop a strategic approach to leverage the website as an effective marketing tool.
* Play a key role in campaigns, managing and optimizing paid search, display advertising, and other digital marketing campaigns, and integrating with email and social media activity.
* Produce content for the website and other digital channels.
* Provide regular reports on website performance.
* Coordinate with internal stakeholders and external vendors to ensure timely delivery of projects.
Benefits:
* A highly competitive salary
* Wider Benefits package
Core-Asset Consulting is an equal opportunities recruiter and we welcome applications from everyone irrespective of age, disability, gender, gender identity or expression, race, colour, ethnic or national origin, sexual orientation, religion or belief, marital/civil partner status, or pregnancy.
Job reference: 15776
To apply for this vacancy, applicants must be eligible to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006.
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Core-Asset Consulting offers specialist recruitment services to asset management, accounting & finance, asset servicing, legal, and the wider financial services sector in Scotland.
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