Summary
The Marketing Apprentice will be integral to our marketing efforts, focusing on content creation, social media management, and email campaigns. This hands-on role is perfect for someone with a passion for creativity, a keen eye for photography and videography and is flexible to work between our venues.
Wage
£17,000 a year
Training course
Content creator (level 3)
Hours
Mon to Fri 9am to 5pm.
37 hours a week
Possible start date
Monday 3 March
Duration
1 year 4 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
* Capture high-quality photographs and videos showcasing the unique character of our properties, events, and guest experiences
* Edit and enhance images and videos to align with brand standards
* Create engaging visual content using tools such as Canva or
Adobe Creative Suite
* Social Media Management
* Plan, create, and schedule captivating posts for all social media accounts.
* Monitor audience engagement and respond to interactions to build an online community
* Track and analyse social media performance to help optimise future campaigns
* Design and send email campaigns using Mailchimp
* Manage and maintain mailing lists
* Monitor and report on the performance of email campaigns
Where you’ll work
PECKFORTON CASTLE
STONE HOUSE LANE
PECKFORTON
TARPORLEY
CW6 9TN
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
NOWSKILLS LIMITED
Your training course
Content creator (level 3)
Equal to A level
Course contents
* Interpret the aims of the brief.
* Research ideas and concepts to meet the brief.
* Evaluate brand requirements and brand guidelines.
* Prepare a mood board or other visual aid for the content to be created.
* Present ideas, pitches and proposals for creative content to be further developed.
* Storyboard and outline script their ideas for content to be developed.
* Interpret data, consider its integrity and use it to inform content.
* Develop accessible written content for different platforms and devices.
* Apply best practice and inclusive language when creating content.
* Write and edit copy or scripts for use on different channels and platforms.
* Create or capture visuals and audio using standard packages and equipment.
* Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
* Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
* Identify and recommend the platform/s or channel/s to use for the media campaign.
* Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
* Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
* Monitor user experience to ensure content is focused on maximising engagement.
* Analyse the differences between audiences using audience segmentation techniques and data.
* Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
* Use continuing professional development planning to support own current and future training and development needs.
* Operate effectively within the production workflow to meet production timelines.
* Interpret the aims of the brief.
* Research ideas and concepts to meet the brief.
* Evaluate brand requirements and brand guidelines.
* Prepare a mood board or other visual aid for the content to be created.
* Present ideas, pitches and proposals for creative content to be further developed.
* Storyboard and outline script their ideas for content to be developed.
* Interpret data, consider its integrity and use it to inform content.
* Develop accessible written content for different platforms and devices.
* Apply best practice and inclusive language when creating content.
* Write and edit copy or scripts for use on different channels and platforms.
* Create or capture visuals and audio using standard packages and equipment.
* Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
* Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
* Identify and recommend the platform/s or channel/s to use for the media campaign.
* Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
* Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
* Monitor user experience to ensure content is focused on maximising engagement.
* Analyse the differences between audiences using audience segmentation techniques and data.
* Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
* Use continuing professional development planning to support own current and future training and development needs.
* Operate effectively within the production workflow to meet production timelines.
Your training plan
Training schedule has yet to be agreed. Details will be made available at a later date.
Requirements
Essential qualifications
GCSE in:
* English (grade 4)
* Maths (grade 4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* Attention to detail
* Problem solving skills
* Presentation skills
* Creative
* Initiative