Job summary
We're looking for an experienced applicant to join our website redevelopment project and spearhead the creation and execution of our digital content strategy.
As a Community and Mental Health Trust, our key audiences have a wide range of physical and mental health requirements. This diversity provides you with a unique opportunity to design and deliver content that prioritises inclusivity and accessibility. Our goal is to create a web presence that provides clarity for all and promotes access to healthcare for vulnerable communities in Berkshire and the surrounding counties.
Alongside exceptional planning and execution skills, you'll be expected to demonstrate an ability to comprehend and effectively communicate complex information, oversee the quality control of content produced by the project team, and maintain consistency across our digital platforms.
You'll also play a key role in shaping the information architecture of the website and will need a comprehensive understanding of website structure, labelling, navigation and search requirements.
The successful applicant will need a recognised qualification in marketing, communications or a related field, or extensive experience of working in a content strategy role and will have high standards of written and spoken English.
This post allows you to predominantly work from home but will require you to travel into our main Berkshire sites when needed.
Main duties of the job
Reporting to our Head of Digital Marketing & Communications, and working in collaboration with our Digital Communications Officers, Content Strategy Manager and external suppliers, you will:
1. Liaise with internal and external stakeholders to identify content needs and requirements, develop content strategies, and define objectives
2. Produce and deliver content plans for digital platforms, taking the lead on planning, delivery and evaluation
3. Commission and/or create effective content and multi-media, including graphics, photography and video/animations, and distribute them via the website Content Management System
4. Coordinate and support project team members and provide guidance for other teams on how to plan and deliver effective content
5. Monitor content performance and produce monthly reports summarising activity and making recommendations for improvements
6. Issue regular project updates and communications to engage different stakeholders in the project
About us
Berkshire Healthcare NHS Foundation Trust is a specialist mental health and community health services trust. Rated 'outstanding' by the CQC, we're committed to providing the best possible care to people across Berkshire.
We value diversity and are proud to be a Stonewall Top 100 Employer.We work hard to create an inclusive environment where you'll be supported by friendly and professional colleagues to flourish.
Our values at Berkshire Healthcare:
7. Caring for and about you is our top priority
8. Committed to providing good quality, safe services
9. Working Together with you to develop innovative solutions
We welcome people who share these values to come and work for us.
Benefits of working for us include:
10. Flexible working options to support work-life balance
11. 27 days' annual leave rising with service + opportunity to buy and sell
12. Generous NHS pension scheme
13. Excellent learning and career development opportunities
14. 'Cycle to Work' and car leasing scheme including electric vehicles
15. Access to a range of wellbeing tools and services
16. Discounts at hundreds of popular retailers and restaurants
17. Staff networks for race, diversity, disabilities, the environment and armed forces community to support equality
18. Generous maternity, paternity, adoption and special leave
19. Free parking across Trust sites
If you share our values and would like to come and work for us, please submit your application as soon as possible as we'll occasionally close roles early that have a high number of applications.
Job description
Job responsibilities
The must haves for this role:
20. Extensive experience in a content strategy role, preferably managing digital channels
21. Experience of devising, implementing, managing, and evaluating successful content strategies involving a broad range of stakeholders
22. Experience of dealing with diverse teams and an ability to build trust and influence senior stakeholders
23. An excellent understanding of how to make best use of digital tools and platforms to support content strategy development and delivery
For further information about the role, please see attached job description and person specification. We strongly encourage you to review how you meet the criteria in the person specification and write about this point-by-point in your supporting statement for the best chance of being shortlisted. For further application tips see the help with your application document attached once you click apply.
If youre someone who shares our passion for excellence and care, you belong at Berkshire Healthcare!
We welcome a conversation about flexibility and any other questions you may have. Please dont hesitate to call: Sabrina Meusel on 07928046864 or email: S wholl be delighted to help.
We are committed to equal opportunities and welcome applications from all sections of the community, regardless of any protected characteristics. Reasonable adjustments will be made for disabled applicants where required.
Person Specification
Training & Experience
Essential
24. Degree in Communications, Marketing, Public Relations, or another related field, or equivalent career experience
25. Relevant Master's degree level qualification in marketing, communications (CIM/CIPR) or equivalent experience
26. Certifications in content management or digital marketing
27. Evidence of continuing personal and professional development
28. Training in Microsoft Office
29. Training in Content Management Systems
30. Training in Content Strategy
31. Leadership training
32. Significant experience in strategic content management for websites
33. Proven track record of successfully creating and implementing content strategies for websites that align with organisational objectives
34. Experience in managing project timescales and adapting/prioritising to ensure deadlines are met
35. Familiarity with a range of content management systems (or extensive knowledge of Umbraco) for creating and publishing content
36. Proven ability to train others on how to effectively use content management systems
37. Familiarity with analytics tools, especially GA4, and using data to assess and improve content
38. Proven ability to manage budgets and supplier procurement processes
39. Detailed understanding of WCAG and its application to web content
Additional Requirements
Essential
40. Excellent writing and proof-reading skills, confident in grammar and use of Plain English
41. Ability to organise and prioritise own workload, working productively to tight deadlines
42. High level of IT skills, including Word, Outlook, Excel and PowerPoint
43. Ability to travel between Berkshire sites
44. High speed/fibre broadband at home