Job Description
At WHSmith our people are at the heart of everything we do. They are the ones that go the extra mile for our customers. The ones that enable our growth. That’s why our Marketing & Brand team is passionate about creating an environment where people can be creative and trailblazing in order to do their best work. The purpose of this role is to activate world class campaigns, across varying formats to generate customer penetration, and supplier income – all based on a customer plan lead by insight.
What you’ll do
1. Transform design concepts into various asset formats and sizes while maintaining brand consistency.
2. Ensure all artwork meets the required specifications for different formats and platforms across print and digital
3. Maintain the integrity of the brand’s visual identity across all assets.
4. Ensure that all artwork complies with brand guidelines, including typography, colour schemes, and logo usage.
5. Prepare and optimize files for various outputs, ensuring high quality and accuracy.
6. Communicate effectively with internal stakeholders to gather requirements and feedback, making necessary adjustments to the artwork.
7. Review and proof all artwork to ensure there are no errors before final production.
8. Conduct pre-flight checks and troubleshoot any issues that arise during the artwork production process.