* Newly-created role in a fast-moving FMCG-based customer
* The opportunity to be part of healthy eating initiative nationally
About Our Client
Our client is a renowned player in the FMCG industry, operating on a large scale across the UK. Based in Northamptonshire, this company prides itself on delivering high-quality products and fostering a collaborative and supportive work environment. This new opportunity is the result of the business change in strategy to help build better diet choices as well as reduce diet-related illnesses.
Job Description
* Lead the development and execution of product marketing strategies.
* Drive demand generation activities to increase recruitment and retention of app users.
* Collaborate with cross-functional teams to drive product launches and campaigns.
* Conduct market research to identify opportunities for product growth.
* Monitor and report on product performance and customer insights.
* Develop compelling messaging and positioning for the products.
* Manage product content across various digital platforms.
* Ensure compliance with industry regulations and guidelines.
* Collaborate with sales team to develop effective sales strategies.
The Successful Applicant
A successful Product Marketing Manager should have:
* A degree in Marketing, Business, or a related field.
* Proven experience in product marketing within the FMCG industry.
* Strong understanding of digital marketing strategies and tools.
* Proven track record in growth marketing roles with real life examples of key wins.
* Excellent communication and presentation skills.
* Ability to conduct thorough market research and analysis.
* Creative mindset with a strong focus on problem-solving.
* A genuine passion and interest in healthy living and nutrition.
* Experience of scaling up a product or application.
* Comfortable attending their West Midlands offices 2-3 times a week.
What's on Offer
- Starting salary of £65000
- Generous Pension
- Life Insurance
- Bupa Healthcare for you and your family
- Income Protection
- A genuinely warm and supportive working environment contributing to positive public causes.
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