Ecommerce Project Manager
Full-Time
Kingston-on-Thames
Purpose of the role:
Responsible for improving the customer experience online across all devices to drive traffic and increase sales and conversion, identifying and delivering new online initiatives to drive growth working closely with the internal IT team and 3rd party web developers as well as key internal stakeholders.
Manages and supports the web development executive to ensure website functionality is optimised and any issues are rectified quickly and effectively.
Responsibilities:
1. Manage the day to day relationship with Paraspar and other key 3rd parties to deliver commercial projects relating to improvements in front end customer and user experience (UX) and the development of new traffic and sales driving initiatives.
2. Optimise checkout across all devices (mobile, tablet and desktop), UK and International, ensuring a lower basket abandonment rate.
3. Using Google Analytics, Elite and 3rd party reporting, identify and propose key sales and conversion driving initiatives through analysis of web data and once signed off ensure all projects are included in the Ecommerce roadmap, working alongside the relevant IT Project Manager on delivery.
4. Deliver key strategic initiatives and projects identified by the E-Commerce Director or the board, for example single view of stock, web redesign, improved delivery proposition, international and personalisation.
5. Identify A/B or multivariate tests on poor performing pages, initiate required work with the relevant 3rd party and analyse results once statistical significance achieved, making the relevant recommendations/changes.
6. Work closely with the digital marketing manager to improve acquisition conversion rate, to ensure the website is optimised for search and to ensure on site tracking is implemented effectively.
7. Work closely with the IT Project Manager to ensure all website issues are logged and resolved in a reasonable timeframe.
8. Work closely with the customer services team to get feedback on user experience issues so improvements can be made going forward. Improve website content to ensure communication to the customer is clear and accurate.
9. Liaise with the Customer Service/Retail Ops Manager to ensure any ‘live’ issues identified by customers are resolved quickly and effectively.
10. Manage the day to day spend for website development, ensuring costs are in line with the proposed financial year budget.
Key Skills:
Essential –
* Strong project management Skills
* Strong analytical and data management skills
* Expert user of Google Analytics
* Excellent communication skills and ability to use data to influence
* Desire for continuous improvement
* Strong commercial acumen
* Proficient in a design/web visual tool (e.g. in vision) to enable effective briefs/feedback
* Excellent Excel capability.
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