Product marketing manager

The Company

Our client is a successful manufacturer of engineering products sold into global markets. Having enjoyed significant growth over the years, they have created a new role for a Product Marketing Manager to focus on executing effective marketing strategies to drive brand awareness, generate leads, and increase sales.

The Role

Responsibilities:

1. Product Positioning: Develop and execute go-to-market strategies and manage sales channel relationships.
2. Print Marketing: Secure and manage print advertising campaigns and create compelling editorial content.
3. Digital Marketing: Lead all digital marketing efforts (PPC, SEO, Social)
4. Exhibition Management: Plan, execute and analyse domestic/international exhibitions
5. Web Content: Manage product content and updates
6. Customer Engagement: Gather customer feedback and support distributor marketing activities.
7. Product Launches: