About Vortexa:
At Vortexa, we’re revolutionising energy and freight markets with cutting-edge technology and unmatched data quality. Our pioneering technology, powered by artificial intelligence and a world-class team of experts, enables traders, analysts, and businesses to make better, faster decisions. As a company, we’re growing fast, and we’re looking for exceptional talent to help us on this journey.
The Role:
As a Marketing Intelligence Analyst at Vortexa, you’ll play a critical role in ensuring the smooth operation and optimisation of our marketing funnel. You will own key processes in automation, lead management, and performance tracking, while delivering data-driven insights that enable our marketing team to perform at its best.
This role requires someone with a passion for process, data, and technology, who can bring structure to a fast-moving, high-growth environment. With a background in data science and/or statistics, you'll help scale our marketing efforts by refining workflows, enhancing data accuracy, and optimising the use of marketing tech tools. If you thrive on driving operational excellence and love working in a data-driven culture, this role is for you.
Key Responsibilities:
* Manage and optimise the entire marketing funnel, ensuring efficient lead flow from Marketing Captured Lead (MCL) to Marketing Qualified Lead (MQL) through to sales handoff and conversion.
* Manage and refine lead routing processes, automation, and approval flows in Marketo and Salesforce, ensuring leads are properly assigned, nurtured, and tracked.
* Analyse marketing performance data and generate in-depth data-driven and actionable insights to support campaign optimisation and improve conversion rates. Use your expertise in trend detection and statistical analysis to anticipate market shifts and guide strategic decision-making. Create and maintain reporting on marketing OKRs/KPIs and overall effectiveness.
* Prepare monthly, quarterly, and half-year marketing reports, providing key insights and recommendations.
* Oversee our marketing tech stack (Marketo, Infinigrow, Google Analytics etc.), ensuring smooth integrations and system optimisations that support business growth.
* Ensure the accuracy, consistency, and hygiene of our marketing data, and uphold compliance with relevant data protection regulations.
* Develop and maintain documentation for lead management, marketing automation, campaign execution, and reporting processes. Continuously seek opportunities to streamline workflows and increase efficiency.
* Support the performance marketing function by ensuring accurate tracking, reporting, and attribution for all campaigns.
Who you are:
* A data-driven marketer with a background in data science, statistics, or any closely related analytical disciplines, with a deep understanding of marketing automation, lead management, and funnel optimisation.
* Skilled in marketing tech tools similar to Marketo, Salesloft, Outreach, Lusha, ZoomInfo, ReachDesk, Clearbit, Drift, Salesforce, attribution software, and others, with a passion for using technology to drive growth.
* Experienced in detecting trends, analysing large datasets, and providing in-depth marketing analysis to help shape future marketing strategies.
* A strategic thinker who can turn data into actionable insights and communicate them effectively to stakeholders.
* Detail-oriented with excellent project management skills, capable of overseeing multiple initiatives simultaneously.
* Comfortable in a fast-paced environment, with the ability to adapt quickly and deliver high-quality work under tight deadlines.
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