Role Description – Digital Marketing & Applications Specialist Duration: 2-month FTC or freelance opportunity About Greenpark Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency. Our Purpose is to help brands create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more. What you’ll do Platform & Application Ownership Act as owner of Lamb Weston’s digital platforms, websites, and applications, setting the development backlog and ensuring functionality remains stable. Manage the corporate website end-to-end (including content updates, performance monitoring, and on-page SEO). Oversee management of the Brand Portal ( Bynder ) for maintaining up-to-date brand assets. Define and implement security and privacy policies across all digital platforms. Digital Campaign Execution & Automation Operate and monitor marketing automation capabilities (e.g., HubSpot), ensuring campaigns are set up accurately and delivering results. Run and support marketing automation campaigns (including “Eat This” and other initiatives) and interpret all digital campaign results. Develop and maintain results templates (Google Analytics, Data Studio, social media dashboards) for consistent performance reporting. Search & Community Management Set the LW SEM strategy (SEA) and manage ongoing optimisation. Lead community/content management, ensuring regular updates and alignment across channels. Coordinate the management of social media infrastructure (setup, logins, country-specific pages), and track engagement. Vendor & Agency Coordination Manage the group of digital agencies and vendors, ensuring quality service delivery and alignment with company objectives. Manage digital applications’ vendor/partner strategy, including negotiation, onboarding, and relationship maintenance. Collaborate with external service providers to research, test, and implement new opportunities, tools, or features. System Integration & Operational Efficiency Integrate front-of-house digital tools with back-of-house processes, systems (e.g., CRM, SAP), and data pipelines to ensure end-to-end efficiency. Work closely with IT and data teams to maintain stable digital application support and daily operations. Provide input on potential e-commerce and related digital solutions, ensuring readiness for future enhancements. Analytics & Reporting Analyse and report results from all digital channels, including social, website, Google, and marketing automation platforms. Develop and maintain reporting dashboards (in Google Analytics, Data Studio, HubSpot, etc.) to provide actionable insights. Use data to identify areas for improvement, measure ROI, and recommend optimisations to stakeholders. Training & Collaboration Actively train and develop commercial employees in using digital marketing platforms and tools, fostering internal capability. Serve as the go-to person in LWM for digital marketing, acting as the bridge between IT and Marketing. Encourage and support experimentation with new communication technology, sharing learnings and best practices with the broader team. Additional Operational Tasks Oversee the back-end of marketing systems and software, ensuring smooth operation and maintenance. Maintain and update the customer database in marketing automation systems and regularly report on campaign performance. Continually interpret digital campaign results and share insights with cross-functional teams to improve engagement and reach. About you Education & Experience Bachelor’s degree (or equivalent) in Marketing, IT, Business, or a related field. Demonstrable experience (5 years) in operational digital marketing roles, ideally with exposure to platform management and automation. Technical Proficiency Hands-on experience with marketing automation tools (e.g., HubSpot), analytics (Google Analytics, Data Studio), and SEO best practices. Working knowledge of SEM (SEA), social media platforms, and content management systems (CMS). Familiarity with CRM integration (e.g., SAP, Salesforce) and basic HTML or web management is a plus. Key Skills & Competencies Strong operational project management skills, with the ability to balance multiple tasks and tight deadlines. Proven ability to analyse data, provide clear reports, and drive action. Solid vendor/agency management and communication skills to ensure alignment on deliverables. Capable of training and building digital capabilities within the organisation.