Field
Marketing Manager | Manchester City Centre | £30,000-£35,000 per annum
Want to join
Archie’s and become a valued member of our head office team? We are looking for
a Field Marketing Manager to join our exciting growth.
Archies has a
star-studded appeal and has become a recognized and admired place to be, with a
creative and unique menu, as well as building such an edgy and vibrant, cool
place to dine and hang out, Archie's is on a mission to provide the most unique
and exciting menu whilst also striving to deliver the best quality service to
all our loyal fans and customers.
Reporting to
the Marketing Manager, the Field Marketing Manager will bridge the gap between
marketing and operations, ensuring seamless execution of brand campaigns at
site level. This role is ideal for someone who thrives in a fast-paced
environment, has a strong understanding of hospitality marketing, and enjoys
working directly with teams on the ground.
What you
will receive in return:
·
Pay: £30,000-£35,000
per annum
·
Location: Manchester
City Centre (M3)
·
25
days annual leave plus bank holidays
·
70%
discount in all Archie’s stores for you and your guests
·
Wagestream.
The financial wellbeing app with simple-to-use, flexible benefits built around
your pay. With discounts for your shopping on over 100 brands
·
Employee
referral scheme
This
permanent role will require you to work Monday to Friday 09:30-17:30, based at
our head office
Duties and
Responsibilities of the Field Marketing Manager:
* Site & Operational Liaison: Act as the key marketing point of
contact for store teams, working closely with operational teams to support
local initiatives and ensure brand consistency. You will be required to
travel to all stores on a weekly basis.
* Cross-Functional Collaboration: Work alongside the social media,
sales, design, and third-party agency teams to align marketing efforts
with business objectives.
* Staff & Guest Journey: Continuously improve the
customer and staff journey by identifying opportunities to enhance
in-store experiences, marketing touchpoints, and engagement strategies,
ensuring a seamless and impactful brand presence.
* Collateral Management: Oversee all site marketing
collateral from inception to delivery, ensuring stores are well-equipped
with updated materials.
* Creative Briefing: Develop clear and detailed briefs
for graphic designers, photographers, videographers, and external agencies
to deliver compelling content and campaigns.
* Photoshoot Coordination: Lead and coordinate
photoshoots, ensuring seamless execution by coordinating logistics with
store teams, working closely with content creators to capture high-quality
visuals that align with brand campaigns.
* Event & Activation
Leadership: Lead
on-site activations, pop-ups, and marketing events, working closely with
the Sales & Events Coordinator to drive footfall and engagement.
* Project & Campaign Management: Lead multiple initiatives and
campaigns simultaneously, prioritizing tasks effectively and ensuring
deadlines are met. Manage the project tracker, draft SOPs, and keep teams
aligned with processes and deadlines.
* Stakeholder Engagement: Build strong relationships with
shopping centre management, landlords, suppliers, franchise management,
and external stakeholders to maximize marketing opportunities.
* Market & Competitor Research:
Keep a pulse on
industry trends, competitor activity, and consumer behaviours, with a
strong understanding of both local and national hospitality landscapes.
* Digital & CRM Support: Assist in updating websites,
social media, the app, email marketing, and CRM systems, ensuring all
digital touchpoints reflect the latest campaigns.
* Platform & Technology
Management: Liaise
with third-party digital platforms such as booking systems, delivery apps,
and loyalty programs to optimize performance and user experience.
* Reporting & Administration: Provide ongoing reporting and
administrative support for the Marketing department and directors,
including budget tracking and performance analysis.
* Strategic Planning: Contribute to the Annual
Marketing Strategy, developing creative, store-level initiatives that
drive engagement and brand visibility. Lead the rollout of marketing
activations, both on-site and off-site, ensuring seamless execution across
all locations.
Requirements
and skills:
* Self-motivated and proactive, with the ability to
work independently and take ownership of processes.
* Strong background in hospitality marketing, with a
good grasp of operational challenges and in-store execution.
* Field-based role – must be comfortable working
regularly from multiple store locations and head office, with flexibility
to travel around the area. A driving licence and your own vehicle would be
an advantage.
* Ability to balance priorities between marketing and
operations, adapting to fast-changing demands.
* Experience working in a fast-paced environment,
managing multiple projects and stakeholders simultaneously.
* Strong project management skills with a keen eye for
detail.
* A proactive leader who leads by example, builds
strong relationships across head office and store teams, and is always
ready to get involved.
* Passionate about exceptional customer care and
inspiring teams to deliver outstanding brand experiences.
This is an
exciting opportunity to be at the heart of marketing execution, working closely
with teams across the business to bring campaigns to life on the ground. If you
thrive in a hands-on, high-energy environment and love making an impact, we’d
love to hear from you!
The Field
Marketing Manager will be required to undergo a DBS which will be processed at
the offer stage.