Role Description
* Create provocative and actionable insights that help sell Reddit as an advertising platform.
* Daily responsibilities will span across insights - including platform data analysis, 1st and 3rd party insights storytelling, and leveraging primary research.
* Owns and manages the translation of 1P and 3P data, coordinating with analysts to create a compelling story
* Strong analytical skills to understand complicated data, but the creativity to apply that data in new and innovative ways. Data visualization expertise is a must.
* Strong data storytelling skills can distill insights into an overarching narrative, culminating in compelling brand recommendations.
* Translation of data and cohesive narrative into actionable insights that will feed into brand recommendations. These will be integrated into Google Slides as an easily digestible presentation.
* Ability to integrate and evolve based on feedback from stakeholders to inform future deliverables
* Takes ownership of projects.
* Does internal QA and move it to the QA Analyst
Skills & Experience:
* 4+ years of experience in agency planning, brand strategy, cultural insights, trends, or consumer insights/ behavior. Experience with both an agency and a consumer brand is a plus.
* Client-facing experience preferred.
* Understanding of EMEA local market/regional nuances is required.
* Is comfortable working in a fast-paced environment, leading multiple projects.
* Strong data storytelling skills to create compelling cases to inspire clients to invest further in advertising on the platform.
* Strong analytical skills to understand complex data and discern meaningful patterns or trends.
* Ability to distill an insight into a one-liner that becomes a rallying point for your stakeholders.
* Experience with multiple research platforms or approaches (qualitative and quantitative research methodologies), from social listening, market research, desk research, syndicated research, etc.
* Proficiency with research tools/platforms like Radian6, Global Web Index (GWI), Sysomos, Crimson Hexagon, Critical Mention, Google Analytics, BrandWatch, Quantcast, MRI Simmons, Survey Platforms (Survey Monkey, Attest, Suzy, Pollfish, etc.)
* An influential storyteller who can zoom out to capture the big picture but zoom in to make those insights actionable and meaningful.
* Collaborative and growth mindset, implementing feedback and direction quickly.
* Strong project management and stakeholder collaboration skills
* Strong writing and communication skills
* Experience with data visualization is a plus (i.e., the ability to collect, analyze, and present data in a visually appealing and understandable format using charts, graphs, maps, and other visual elements in software like Tableau or Power BI).